cellity Banks on Sybase 365 for Enterprise Class Global Messaging Services

Business Wire, July 14, 2008

Specialist Developer of Innovative Mobile Telephony Solutions Chooses Sybase 365 Based on Reliability and Global Reach

HAMBURG, Germany -- Sybase 365, a subsidiary of Sybase, Inc. (NYSE:SY), the global leader in mobile messaging services, today announced its agreement with cellity to deliver its messaging services. cellity offers innovative solutions for low-cost telephone calls and text messages through its free software for mobile phones.

By partnering with Sybase 365, cellity is able to expand its reach and ensure the largest number of users can access its service-enabling software. Sybase 365 also reliably delivers SMS messages from cellity users to non-cellity users inviting them to join the cellity community.

Sybase 365's robust global operator-grade network enables cellity to dramatically improve the reliability of messaging delivery. Additionally, the company benefits from Sybase 365's unrivalled global reach thus expanding its coverage to reach millions of mobile phone users around the globe.

With an average monthly growth of more than 50 percent, the German start-up has dramatically increased its service uptake, with more than 4.5 million software downloads in over 150 countries worldwide to date.

"Sybase 365's messaging services give us the freedom to actively grow our business," said Sarik Weber, cellity founder and CEO. "A crucial prerequisite for us when choosing a messaging partner was the ability to guarantee secure and reliable delivery of our mobile traffic. This requirement led us to Sybase 365. Its global operator network, its expansive reach to more than 700 mobile operators, and its high reliability combine to make it an ideal partner for our enterprise."

cellity relies on Sybase 365 messaging services in two key areas for its communicator product. During the customer registration process, an SMS containing a WAP link for the cellity software download is sent to new users. Also Sybase 365 delivers text messages from existing cellity users to non-cellity users inviting them to join the service.

"The mobile messaging market continues to soar, as evidenced by cellity's impressive growth rates," says Mark Weait, regional director, Northern EMEA at Sybase 365. "We are delighted to help enterprises such as cellity to manage their data traffic and further expand their business activities."

About cellity AG

Based in Hamburg, Germany, cellity AG was founded in October 2006 and offers innovative mobile telephony services based on its own software technology. Besides cleverCALL, the first automatic least-cost software for the mobile phone, the company's portfolio includes the new cellity Communicator which offers freeSMS, worldCALL, groupCALL and other innovative features. For more information, visit www.cellity.com.

About Sybase 365

Sybase 365, a subsidiary of Sybase, Inc. (NYSE:SY), is the global leader in mobile messaging interoperability, the delivery and settlement of SMS and MMS content, mobile commerce and enterprise-class messaging services. Processing more than 100 billion messages per year, Sybase 365 reaches more than 700 mobile operators and 2.4 billion subscribers around the world. For more information, visit www.sybase.com/365.

Join Sybase August 4-8 at Mandalay Bay Resort and Casino in Las Vegas for TechWave 2008, Sybase's annual user conference. For more information, visit http://www.sybase.com/techwave.

Sybase and Sybase 365 are trademarks of Sybase, Inc. All other company and product names mentioned may be trademarks of the respective companies with which they are associated.

Forward-Looking Statements

Certain statements in this release concerning Sybase, Inc. and its prospects and future growth are forward-looking and involve a number of uncertainties and risks. Factors that could cause actual events or results to differ materially from those suggested by these forward-looking statements include, but are not limited to, the performance of the global economy and growth in software industry sales; market acceptance of the company's products and services; customer and industry analyst perception of the company and its technology vision and future prospects; the success of certain business combinations engaged in by the company or by competitors; political unrest or acts of war; possible disruptive effects of organizational or personnel changes; and other factors described in Sybase, Inc.'s reports filed with the U.S. Securities and Exchange Commission, including its annual report on Form 10-K for the year ended December 31, 2007.