Revionics Announces New Modules Including Markdown Optimization, Scenario Forecasting and Optimization On-Demand

Business Wire,  July 14, 2008  

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SACRAMENTO, Calif. -- Revionics, Inc., the fastest growing provider of price and promotion optimization technology to retailers and distributors, today announced the addition of key modules to their industry leading Software-as-a-Service ("SaaS") solution. Revionics Advanced Pricing Solution ("RAPS") now includes the following new modules:

* RAPS Optimization On-Demand

* RAPS Scenario Forecasting

* RAPS Markdown Optimization

* RAPS Advanced Export

* RAPS Shopper

The company also announced another major release of RAPS Promotion Planning and Optimization.

RAPS Optimization On-Demand offers retailers with unprecedented, industry-leading visualization of price elasticity. Retailers are able to see in advance how price changes will impact revenues, margins and item-level movement. This module will be available to Revionics' subscribers in August.

RAPS Scenario Forecasting offers retailers with the ability to model and evaluate alternative category, group or zone-level pricing strategies to ensure optimized retail performance. This module allows the retailer to see the anticipated benefits and consequences to strategy changes before actually committing to them. This module will also be available to Revionics' subscribers in August.

RAPS Advanced Export offers retailers the ability to prioritize, limit and export the most impactful price changes available to stores based on margin contribution, revenue or correlation to the retailer's price strategy. This module also enables the retailer to designate minimum or maximize price change amounts and control price change frequency. This module is available to Revionics' subscribers immediately.

RAPS Shopper offers retailers with the ability to collect and import competitor retail prices via a Windows Mobile Data Collection device such a mobile computer. With RAPS Shopper, users can automatically scan bar codes and enter competitor prices including base retails, temporary price reductions (TPRs) and promotional prices. This competitive data is then imported analyzed by RAPS to align retail prices with designated competitors. This module is available to Revionics' subscribers immediately.

RAPS Markdown Optimization offers retailers a tool for pricing end-of-lifecycle products such as clearing seasonal inventory, products with outdated packaging, products with overstock situations, and other related events. Markdown prices are optimized to control inventory reduction over a specified period of time, while maximizing margin contribution for the relevant items. This module will be available to Revionics' subscribers in September.

"We continue to execute against our vision to offer our customers with the most comprehensive and robust software portfolio in the industry," said Todd P. Michaud, President& CEO of Revionics. "Revionics is innovating faster than anyone else in the price and promotion optimization market because of our strong team, our agility, and our desire to continually delight our customers."

About Revionics, Inc.

Revionics is a leading provider of lifecycle price optimization, including base price, promotion, TPR, and markdown optimization technology for Fast Moving Consumer Goods Retailers. The Revionics Advanced Pricing System (RAPS) generates increased sales and profits through sophisticated consumer demand intelligence and proprietary retail pricing science. The Revionics service includes weekly price remodeling, as well as scenario planning, forecasting, and category analytics. The Revionics offering is available to retailers as a Software-as-a-Service (SaaS) subscription offering over the Internet. For more information please visit www.revionics.com.

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