Belk Partners with SmartClixx to Bring Gift Card Processing In-house

Business Wire,  July 15, 2008  

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Belk, Inc., the Nation's Largest Privately Owned Department Store Company, Selects SmartClixx to Provide Self-Hosting Stored Value Card Software for Its Gift Card Business

BOCA RATON, Fla. -- Belk, Inc., the nation's largest privately owned department store company with over 300 stores in 16 Southern states, today announced it has selected SmartClixx[R] LLC to provide its software platform for processing gift card transactions in its department stores and Belk.com website. SmartClixx is the leading self-hosting stored value software provider in the United States.

"We believe SmartClixx is the right choice for us to provide a robust software platform that will enable us to effectively execute all aspects of our gift card business internally, including selling and redeeming cards in our stores and through our website, plus promotions and special events," said James Ward, Vice President Credit of Belk, Inc. "We are relying on their exceptional quality, expertise and experience to help us better serve our customers and meet the growing demands of our gift card business."

"We are very excited to have Belk as our latest client. Partnering with the nation's largest privately owned department store chain is something we are all looking forward to," stated Gary Dinkin, CEO, SmartClixx LLC. "Working with the Belk team is indeed a pleasure, and we thank them for their due diligence and deciding to bring their stored value product in-house using our platform."

About Belk, Inc.

Charlotte, N.C.-based Belk, Inc. is the nation's largest privately owned department store company. It operates 307 Belk stores in 16 Southern states.

About SmartClixx LLC

SmartClixx LLC works with some of the world's largest retailers providing unique in-house Stored Value Card/Gift Card application software and services without charging per-transaction fees. Security, flexibility, streamlined processes and operations, data mining, and future capability with significant cost savings are just a few reasons why Saks Inc., Boscov's Department Stores, Charming Shoppes, Southwest Airlines, Chico's, The TJX Companies and many others have selected the SmartClixx Stored Value Card solution. For more information about SmartClixx, please visit www.smartclixx.com or call (561) 998-8515. The owners of SmartClixx also founded GiftClixx[TM], a unique peer-to-peer third party gift card distribution network. For more information on GiftClixx, visit www.giftclixx.com or call (561) 994-9715.

SmartClixx is a registered trademark of SmartClixx LLC.

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