Neolane to Discuss Mobile Marketing at Frost & Sullivan's 9th Annual Marketing World

Business Wire,  July 15, 2008  

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EVP Patrick McHugh to Lead Interactive Roundtable Discussion Addressing Mobile Marketing Best Practices

NEWTON, Mass. -- Neolane, Inc., the software company for new- generation marketing, today announced that Patrick McHugh, executive vice president, will facilitate an interactive roundtable discussion where he will address mobile marketing best practices at Frost and Sullivan's 9(th) Annual Marketing World Executive MindXchange. The event will take place July 20 - 23, 2008 in Beaver Creek, Colorado. Roundtable participants will include marketing executives from leading retail, healthcare, technology and manufacturing brands.

Tuesday, July 22, 2008

Who: Patrick McHugh, executive vice president, Neolane, Inc.

What: Mobile Marketing: A New Generation

Mobile marketing expert Patrick McHugh will lead an interactive, roundtable discussion addressing mobile marketing best practices. He will review mobile marketing approaches, from basic to sophisticated, and explain the differences among the three main types of campaigns: mailing, interactive, and content.

Participants will gain insight into how to apply mobile marketing to accomplish different types of objectives, and how to integrate mobile marketing into the broader marketing mix. Participants will also hear real-world examples of mobile marketing success from innovators such as EMI Music and Virgin Megastores.

When: July 22, 2008 at 3:15 p.m. MT

Where: Frost and Sullivan 9th Annual Marketing World Conference, Park Hyatt

Beaver Creek Resort and Spa, Beaver Creek, Colorado

About Patrick McHugh

Patrick McHugh is a recognized visionary in CRM, direct marketing, analytics and data-warehousing. He has more than 20 years of experience in customer marketing, sales operations, and senior management with groundbreaking software and services firms, including Exchange Applications, Authentica (now part of EMC), Outstart, Inc., Kendall Square Research and Multitrak Software.

As Executive Vice President at Neolane, he helps companies understand the strategic value of integrating emerging marketing technologies with traditional channels to drive revenue. Patrick holds dual Bachelor of Science degrees in Finance and Marketing from Northeastern University.

About Neolane

Neolane drives marketing that delivers, with the only enterprise marketing software that enables companies to integrate emerging technologies such as mobile with traditional channels. Neolane provides a single, open platform encompassing all the essentials for managing campaigns, leads, dynamic content, marketing resources, customer data and analytics. More than 100 of the world's most innovative marketers including Accor Hotels, EMI Music, Sephora and Virgin Megastores/zavvi use Neolane to improve effectiveness and drive revenue via cross-channel, personalized marketing. Visit www.neolane.com.

Copyright [c] 2008 Neolane, Inc. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders.

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