TD AMERITRADE Introduces Fixed Income Investment Tool

Business Wire, July 15, 2008

Bond Wizard Helps Investors Find CDs and Bonds to Meet Their Unique Needs

37% More Likely to Invest in Fixed Income Now, Poll Says

OMAHA, Neb. -- TD AMERITRADE Holding Corporation (NASDAQ: AMTD), introduces Bond Wizard, an easy-to-use fixed income investment tool designed to help investors find bonds and certificates of deposits (CDs) or build a bond ladder.

In a recent TD AMERITRADE client survey,1 37 percent of individual investors indicated that in light of the recent volatility in the equity markets, they were more likely to diversify their portfolio to include fixed income today than they were six months ago. More than half of respondents claimed to have reconsidered their asset allocation in the last eight weeks. Of those who have purchased fixed income products, half have purchased CDs, 22 percent have purchased municipal bonds, 19 percent have purchased corporate bonds and 18 percent have purchased Treasuries.

"Recently we've seen investors turn to various fixed income investments for stability, yield and liquidity," said Bill Vulpis, managing director, Investment Product Management, TD AMERITRADE. "Many are overwhelmed by the task of choosing bonds and CDs across various maturities. But just as asset allocation is important for an investor's entire portfolio, the diversification of products and maturities also helps manage volatility during uncertain times."

Bond Wizard can help investors narrow the search for bonds and other fixed-income investments. Investors follow a simple step-by-step process to find the bonds and CDs that meet their specified criteria.2

Bond Wizard can also help investors build a bond ladder, which is an investment strategy of investing in an assortment of bonds and CDs that mature at regular intervals. Ladders are designed to decrease the overall amount of risk and help provide protection against adverse interest rate changes. Depending on the investments, interest payments can be set in monthly, quarterly or semi-annual intervals to potentially provide investors with a source of income. Investors can select from one of TD AMERITRADE's pre-packaged Bond Ladders or build one of their own based on their needs and future goals.

AMTD-G

About TD AMERITRADE Holding Corporation

TD AMERITRADE Holding Corporation, through its brokerage subsidiaries,3 provides a dynamic balance of investment products and services that make it the investment firm of choice for millions of retail investor and independent registered investment advisor (RIA) clients. Listed by Forbes as one of America's best big companies, the Company offers a full spectrum of investment services, including a leading active trader program, intuitive long-term investment solutions and a national branch system, as well as relationships with one of the largest independent RIA networks.4 The Company's common stock trades under the ticker symbol AMTD. For more information, please visit www.amtd.com.

1This survey was conducted May 8 - 14, 2008. It was sent to 20,000 TD AMERITRADE clients, representative of the Company's overall client base. These clients were required to opt-in to take part in the survey, and were selected randomly from a pool of those who had recent activity within their accounts. Approximately 1,062 clients responded.

2Fixed Income products are subject to unique risks and special tax liabilities. While the Bond Wizard tool may assist in obtaining diversification of an individual portfolio, its use does not ensure diversification. Diversification does not guarantee against loss.

3TD AMERITRADE, Inc., member FINRA (www.FINRA.org) /SIPC (www.SIPC.org), receives clearing and custodial services from TD AMERITRADE Clearing, Inc., member FINRA/SIPC. TD AMERITRADE, Inc. and TD AMERITRADE Clearing, Inc. are subsidiaries of TD AMERITRADE Holding Corporation.

4More information on the Forbes award is available at www.forbes.com/platinum.