MIVA's ALOT Toolbar User Base Tops 3 Million

Business Wire,  July 15, 2008  

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ALOT toolbar user base continues to increase; ALOT toolbars now outnumber MIVA's legacy brand

NEW YORK -- MIVA Direct, Inc. the toolbar, homepage and content division of digital media company, MIVA, Inc., (NASDAQ:MIVA), announced a 26 percent increase in its ALOT toolbar user base over the past 16 days.

On July 13, 2008 the total number of ALOT toolbar users was 3.4 million, a 26 percent increase over the 2.7 million ALOT toolbar users at June 27 this year1. During the same period, MIVA Direct's overall toolbar user base grew to 6.7 million from 6.3 million, with ALOT toolbar users now outnumbering users of MIVA's legacy toolbar brand2. ALOT also continues to out-monetize MIVA's legacy brand, delivering revenue per thousand live users (RPMLU) over 56% higher as well as consistently improved retention rates3.

"I believe we have reached an important milestone in the roll-out of our ALOT brand. Not only do ALOT toolbars now outnumber our legacy brand, but ALOT also continues to outperform our legacy brand in terms of both monetization and retention," commented Peter Corrao, MIVA's Chief Executive Officer.

MIVA launched the ALOT toolbar brand in Q4 2007. Since launch, MIVA has continued to introduce new toolbar verticals. There are currently over thirty toolbar verticals available for download including music, reference, recipes and health. The recent growth in the ALOT toolbar user base is due primarily to increased investment in toolbar marketing.

www.alot.com

www.miva.com

1 Source: internal statistics 6/27/08-7/13-08

2 Source: internal statistics

3 Source: internal statistics 6/27/08-7/13-08

About MIVA Direct, Inc.

MIVA Direct operates a portfolio of consumer websites, interest-specific toolbars and personalized homepages. MIVA Direct's millions of active toolbars span a range of niche sectors including jokes, music, recipes and horoscopes and offer consumers search functionality in addition to one-click access to tailored content. MIVA Direct is owned by MIVA, Inc. (NASDAQ:MIVA).

About MIVA[R] Inc.

MIVA, Inc. (NASDAQ:MIVA) is a global digital media company with a mission to deliver valuable digital audiences to advertisers. MIVA has two focuses to its business: owning and operating a growing portfolio of consumer destination sites and interest-specific toolbars, through its MIVA Direct division; and running a third-party contextual Pay-Per-Click ad network focused on key vertical sectors, through its MIVA Media division. MIVA, Inc. operates across North America and Europe.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate", "plan," "will," "intend," "believe" or "expect" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to successfully execute upon our product strategies, (2) our ability to develop and successfully market our toolbar products, and (3) the potential acceptance of new products in the market. Additional key risks are described in MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2007 and our most recently filed Form 10-Q.

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