Unique & Sleek: Continued Growth in Vehicle Modification

Business Wire,  July 16, 2008  

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PALO ALTO, Calif. -- The Automotive & Transportation practice at Frost & Sullivan is pleased to announce its 2008 Quarterly Analyst Briefing Presentation on the North American vehicle modification market, to be held on Tuesday, July 22, 2008 at 8:00 a.m. PDT.

Vehicle modification brings out the fun side of vehicles. One does not need to have a classic, hot rod, low rider, or tuned vehicle to enjoy customizing a vehicle. The industry has a very inclusive atmosphere and provides something for everyone. With over 240 million vehicles in the US, vehicle modification enthusiasts want to stand out in the crowd. Modification is a combination hobby-status symbol. Consumers continue to purchase vehicle modification components because buying and using modification components adds value not just to their vehicles but to their lives.

Frost & Sullivan's briefing will speak to the why, how, when, and which parts enthusiasts install on their vehicles. It will provide trend analysis and insight as to how market participants can use this information to improve their connection with enthusiasts. The presentation provides strong insight into consumer behavior and will benefit designers, manufacturers, distributors, retailers, and race and show promoters.

"Enthusiasts' attitudes toward vehicle modification continues to be robust," states Frost & Sullivan Senior Consultant Mary-Beth Kellenberger. "Six of every ten vehicle owners have added at least one modification, and enthusiasts report increases in time, devotion, number of vehicles and dollars invested in the hobby."

To participate, please email Stephanie Ochoa, Corporate Communications, at stephanie.ochoa@frost.com with the following information: your full name, title, company name, company telephone number, company e-mail address, city, state and country. Upon receipt of the above information, a registration link will be emailed to you. You may also register to receive a recorded version of the briefing at anytime by submitting the aforementioned contact details.

Frost & Sullivan, the Growth Partnership Company, partners with clients to accelerate their growth. The company's TEAM Research, Growth Consulting and Growth Team Membership[TM] empower clients to create a growth-focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents. For more information about Frost & Sullivan's Growth Partnerships, visit http://www.frost.com.

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