Prudential Opens Enrollment Support Center to Simplify the Benefits Enrollment Process for Group Insurance Business Clients

Business Wire,  July 16, 2008  

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NEWARK, N.J. -- Prudential Financial, Inc.'s (NYSE:PRU) Group Insurance business opened its new Enrollment Support Center today, which will provide call center services, enrollment processing, evidence of insurability screening, and other support services to employers of all sizes for voluntary or contributory life and disability plans. The new center will be located in Dresher, Pennsylvania.

"Over the past year, we've enhanced our voluntary product infrastructure and capabilities to make it as easy as possible for employers of all sizes to offer voluntary products. Our enrollment support center is a critical aspect of simplifying the enrollment process for employers and their employees," said James Gemus, vice president of Life Product Management for Prudential's Group Insurance business.

The Enrollment Support Center services will include:

* Providing technical support for Web and Interactive Voice Response enrollments;

* Processing of all enrollment applications, including screening for evidence of insurability;

* Addressing employer and employee questions around process, plan design, technology, and plan provisions;

* Providing coverage and beneficiary confirmation statements to enrollees;

* Compiling summary reports for employers; and

* Inputting and maintaining beneficiary information to provide online access to enrollees.

"The reality is many employers and producers are reluctant to offer voluntary products, or to run enrollments, given the administrative challenges involved. By making it easier for employers to offer, and employees to obtain valuable benefits, the center will help support successful and easy voluntary product enrollments," said Gemus.

Prudential's Group Insurance business manufactures and distributes a full range of group life, long-term and short-term group disability, long-term care, and corporate and trust-owned life insurance in the U.S. to institutional clients primarily for use in connection with employee and membership benefits plans. Group Insurance also sells accidental death and dismemberment and other ancillary coverages and provides plan administrative services in connection with its insurance coverages.

Prudential Financial, Inc. (NYSE: PRU), a financial services leader with approximately $631 billion of assets under management as of March 31, 2008, has operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping approximately 50 million individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services. For more information, please visit www.news.prudential.com.

Group coverages are issued by The Prudential Insurance Company of America, Newark, NJ. Prudential and the Rock logo are registered service marks of The Prudential Insurance Company of America.

IFS-A150562 Ed. 7/08

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