Black's, Canada's Premier Digital Specialty Retailer, Announces Progress Underway to Launch Canada's Most Advanced E-Commerce Website for Imaging and Digital Products and Services; Selects ATG

Business Wire, July 16, 2008

One of Canada's Iconic Retail Brands Partners with Leading E-Commerce Platform Provider, ATG

TORONTO -- Black's is proud to announce today that progress is now underway to construct Canada's best online destination for imaging and digital products and services with its new partner, ATG (Art Technology Group, Inc., Nasdaq: ARTG). The explicit objective of this project is to create the country's top e-commerce platform.

ATG is the world's leading vendor for e-commerce platform solutions and platform-neutral optimization services. One of the hallmarks of ATG's technology is its use of next-generation relational behavioral modeling logic to recommend merchandise and content to customers, driving a more personal and relevant online experience. With this new capability, Black's will more effectively engage traffic on its site and provide customers with highly personalized experiences by presenting each consumer the right information at the right time, through their preferred interaction method. The goal is simple: increase sales and dramatically improve customer satisfaction and retention.

"Building the best online destination for digital products and services in Canada is one of our top corporate priorities," said John Kelleher, president and chief executive officer of Black's. "For too long Canadians have had to surf across the border on U.S. online sites to get exciting product selections, truly world-class e-commerce functionality, and interfaces that are intuitive and easy to use. These same customers then have to suffer long wait times and customs problems before they get to see and enjoy the products that they have purchased. It is time to give Canadians a truly world class online digital site right here in Canada from a brand that Canadians have known and trusted for more than 70 years. Very shortly, Black's will offer Canadians that choice."

With ATG's top ranked e-commerce platform and Black's products and expertise, the new e-commerce website will be the best way for Canadians to discover, explore, and purchase digital and imaging products and services online.

Russ Bricker, senior vice-president for merchandise and services at Black's, who is supervising the ATG platform build, said, "We have listened to our customers and we plan to give them features and functionality that they simply won't find elsewhere. We will earn our place as Canada's number one site for digital."

Cliff Conneighton, senior vice president of marketing at ATG, said, "We are pleased that Black's, Canada's top imaging and digital specialty retailer, is working with ATG to build its next-generation e-commerce site. Black's conducted an exhaustive investigation to find the right partner to meet its high expectations online and we believe their choice speaks powerfully to ATG's solution and strengths as a company. We are excited to be working closely with them to achieve great things online for Canadians."

Black's is proud to join some of the largest and most respected companies in the world who have created dramatically-superior customer experiences through adopting ATG's e-commerce platform.

Black's new e-commerce site is expected to go live before the 2008 holiday season.

About ATG. A trusted, global specialist in e-commerce, ATG (Art Technology Group, Inc., NASDAQ: ARTG) has spent the last decade focused on helping the world's premier brands maximize the success of their online businesses. The ATG Commerce application suite is the top-rated platform for powering highly personalized, efficient and effective e-commerce sites. The company offers a line of platform-neutral, SaaS-based ATG e-Commerce Optimization Services, which can be easily added to any Web site to increase conversions and order size. ATG customers include progressive, innovative online brands like AT&T, Best Buy, Bulgari, Coca Cola, Continental Airlines, CVS, Dell, Diane von Furstenberg, DirecTV, eLuxury, El Corte Ingles, France Telecom, Harvard Business School Publishing, Hewlett-Packard, Hilton, HSBC, Intuit, Jenny Craig, Louis Vuitton, Macy's, Mercedes Benz, Meredith, Microsoft, Neiman Marcus, New York & Company, NutriSystem, OfficeMax, PayPal, Philips, Procter & Gamble, Sears, Sony, Symantec, Target, T-Mobile, Tommy Hilfiger, Urban Outfitters, Verizon, Viacom, Vodafone and Walgreens. For more information, please visit http://www.atg.com.

About Black's. Established in the 1930s by Edward Black, Black's is Canada's leading retailer of digital products and services and photofinishing. Black's has a network of 114 stores across Canada, a large base of loyal customers, and one of the top retail brands in the country. Over its proud 78 year history, Black's has earned a reputation for premium printing services and for being a top destination to buy digital camera equipment, digital supplies & accessories, media, frames & albums, and personal gifts. Strategically Black's competes by winning on personal service and top expertise. Black's also operates Canada's leading destination for digital and imaging learning, Black's University. Black's University reinforces Black's commitment to being Canada's destination to help Canadians get the most out of digital equipment and digital technology. For more information visit www.blackphoto.com and www.blacksuniversity.com.