Global Mobile Advertising Market Analysis & Forecast 2006-2011, 1st Edition: A Comprehensive Analysis

Business Wire,  July 16, 2008  

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DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/551b09/global_mobile_adve) has announced the addition of EJL Wireless Research's new report "Global Mobile Advertising Market Analysis & Forecast 2006-2011, 1st Edition" to their offering.

A Comprehensive Analysis of the Global Mobile Advertising Market 2006-2011 This report covers the global mobile advertising market. Current technology trends and market conditions are analyzed to allow brands and advertising agencies to traverse the chasm that separates the online and traditional media advertising markets of today and the future: Mobile Advertising

Targeted Users:

- Mobile Operators

- Advertising Agencies

- Advertising Brands

- Mobile Content Portals

- Financial Investors

Key Topics Covered:

-EXECUTIVE SUMMARY

-METHODOLOGY

CHAPTER 1: INTRODUCTION

CHAPTER 2: BARRIERS TO MOBILE ADVERTISING

CHAPTER 3: MARKET FORECASTS

CHAPTER 4: SMS AND MESSAGING-BASED ADVERTISING

CHAPTER 5: COMMON SHORT-CODE MARKETING

CHAPTER 6: USSD MESSAGING

CHAPTER 7: MOBILE SEARCH ADVERTISING

CHAPTER 8: MOBILE DISPLAY ADVERTISING

CHAPTER 9: MOBILE VIDEO ADVERTISING

CHAPTER 10: SPONSORED/SUBSIDIZED GAMES, CONTENT, AND APPLICATIONS

CHAPTER 11: ADVERTISING-SUPPORTED MVNOS

CHAPTER 12: MOBILE COUPONING

CHAPTER 13: PROXIMITY MOBILE MARKETING

CHAPTER 14: ECOSYSTEM PLAYERS

CHAPTER 15: ADDITIONAL MOBILE ADVERTISING OPPORTUNITIES

CHAPTER 16: INFRASTRUCTURE AND ENVIRONMENTAL STATUS

CHAPTER17 FUTURE SHAKEOUT

Companies Mentioned:

-4INFO

-Action Engine

-Ad Infuse

-AdMob

-Air2Web

-Amobee

-BLIP Systems

-BlueFire Digital

-BLYK

-Boorah

-Cellfire

-Cielo Group

-Cellufun

-Enpocket

-Filter UK

-Greystripe

-Google

-GoTV Networks

-Greenlight Wireless

-Hovr, JumpTap

-Medio Systems

-Millennial Media

-Mobile Posse

-MobiTV

-MoVoxx

-MSN

-Nellymoser

-Nokia

-Pitch

-Roundbo

-Smaato

-Streamezzo

-SurfKitchen

-Third Screen Media

-Xero Mobile

-Yahoo

For more information visit http://www.researchandmarkets.com/research/551b09/global_mobile_adve

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