DMI Music & Media Solutions Names Music Veteran Paul Murphy as VP of Strategic Marketing & Business Development

Business Wire, July 17, 2008

PASADENA, Calif. -- Please replace the release dated July 16, 2008, with the following corrected version due to multiple revisions.

The corrected release reads:

DMI MUSIC & MEDIA SOLUTIONS NAMES MUSIC VETERAN PAUL MURPHY AS VP OF STRATEGIC MARKETING & BUSINESS DEVELOPMENT

DMI Music & Media Solutions today announced that veteran music industry marketer Paul Murphy has joined the company as vice president of strategic marketing and business development.

Murphy joins DMI from The Recording Academy, where he was senior director, marketing and strategic alliances for the GRAMMY Awards and the Latin GRAMMY Awards. While there, he developed several innovative partnerships with media and corporate entities such as XM Radio, USA Today, Borders, Verizon, Heineken and Westwood One. He also helped launch the popular "My Grammy Moment" contest, which galvanized thousands of amateur musicians to submit performances online for the chance to perform during the GRAMMY Awards broadcast with the likes of Justin Timberlake and the Foo Fighters. Under his marketing direction, the 49th Annual GRAMMY Awards in February 2007 received its highest rating in five years.

Along with his tenure at The Recording Academy, Murphy has provided marketing and business strategy for Clear Channel Entertainment/SFX, Licensemusic.com and Feld Entertainment, producers of Ringling Bros. Barnum & Bailey circus and Disney On Ice.

"Paul has a proven track record for creating partnerships that strengthen brands and deliver measurable results," said Tena Clark, founder and CEO/Chief Creative Officer of DMI Music & Media Solutions. "Adding someone with his background and wealth of industry contacts gives DMI a great advantage as we continue our growth and expansion into new markets."

Murphy will help bring DMI new business and strategic partners as it continues to create unique music and media services for major brands.

"We've built a team of industry innovators with a passion for connecting clients and brands to customized media solutions that meet their unique objectives," said Lynne Leger, senior vice president of strategic marketing and business development at DMI Music & Media Solutions. "Paul brings to us a creative mind that can identify unique and tailored solutions for our partners."

"DMI is at the cutting edge of strategically integrating brands with music," said Murphy. "I'm excited to work with such a dynamic group of people that is creating a new business model for the music industry."

About DMI Music & Media Solutions

DMI Music & Media Solutions develops and executes comprehensive music branding strategies and programs using the emotional power of music, interactive media, and non-traditional distribution channels to connect brands to consumers. DMI works with brands to create their soundDNA(TM) -- the audio footprint that consumers recognize as the brand's identity across all product lines, age segmentations, and cultures. DMI's unique music branding strategies and creative executions -- audio CDs, Enhanced-CDs, CRM, interactive web and mobile initiatives, experiential marketing campaigns, and promotions -- use effective and measurable media and distribution alternatives to create campaigns that break through to today's media-savvy consumers for clients such as Delta Air Lines, AARP, Build-A-Bear Workshop, General Mills, Sauza Tequila, Kohl's, McDonald's, Nestle Purina, Procter & Gamble, Subway, Target, Toyota, and Victoria's Secret.

DMI's six tightly integrated divisions deliver clients the only complete "360-degree" set of music branding capabilities including: music branding strategies (DMI Music Branding Group); in-venue audio and video programming (DMI Music & Media Networks); full-service recording and audio post facilities (Firehouse Recording Studios); a 25,000-song library of production music for television, film, and commercials (5 Alarm Music); an award-winning interactive design studio (Big Rig Interactive); and promotional music CDs (Disc Marketing). DMI is located in picturesque Old Town Pasadena, where its unique and charming campus resides in the historic 1889 Firehouse and Livery buildings. It also maintains satellite offices in New York and Detroit. www.dmimusic.com