New Auto Ship Service Launched by Dine Wise, Inc

Business Wire,  July 2, 2008  

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Enables Customers to Order and Receive Healthy Meals on a Pre-Set Schedule to Maintain Healthy Lifestyles

FARMINGDALE, N.Y. -- Dine Wise, Inc. (OTCBB: DWIS), a leading direct marketer of delicious, chef-prepared meals and quality foods since 1959, which are available at www.DineWise.com, has launched a time-saving Auto Ship Service to enable customers to ship healthy meals on a weekly, bi-monthly, monthly basis, or customize a delivery plan that is convenient for the consumer.

"Our customers requested this service, and we are pleased to provide shipping options that help keep customers on track with their healthy eating plan," said Craig Livernoche, vice president of marketing for Dine Wise, Inc. "Knowing that chef-prepared, healthy and nutritious meals are waiting at home or can also be enjoyed at the office, assists our customers in maintaining their nutritional regiment. The success of our Auto Ship Service has allowed the company to improve revenue from instant reorders, capitalize on immediate lifetime value, and improve our cost to acquire models."

The Dine Wise Auto Ship Service removes the hassle of maintaining lifestyles and dietary needs with the Dine Wise "Heat & Eat" Meal Plans. For example,

* People with diabetes have found maintaining an inventory of diabetic meals helps maintain their blood sugar levels when they don't have time or desire to shop or cook their own diabetic meals.

* People on low sodium lifestyles can easily bring great tasting meals to work.

* Seniors and people taking care of seniors have found peace of mind in knowing there is always a delicious chef-prepared meal in their freezer.

* Those using Dine Wise for weight loss continue to reorder diet meal plans for maximum benefits.

Dine Wise's friendly and knowledgeable customer service staff will customize any Auto Ship meal plan that is convenient for the customer's budget and schedule. Customers who order five weeks meals with the Auto Ship Service will receive the sixth week free.

For more information on Dine Wise, its gourmet meals, nutritional meal plans, and food gifts, call 800-749-1170 or visit www.dinewise.com. For information on the Dine Wise Auto Ship Service visit www.dinewise.com/auto-ship-service.

About Dine Wise, Inc.

Headquartered in Farmingdale, New York, Dine Wise[R] is one of the nation's leading multi-channel direct marketers of the finest, chef-prepared meals delivered directly to your door and ready to serve in minutes. Since 1959, Dine Wise has been assisting time-impaired, nutritionally conscious, and temporarily or permanently homebound consumers enjoy easy, quick, customized meals. Dine Wise caters to the growing demand for products and services that address prevailing consumer trends for convenience, nutrition and weight management solutions. To learn more, visit www.DineWise.com and find a complete menu of nutritious and convenient dining solutions.

Safe Harbor Statement

This document contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements are subject to risks and uncertainties that could cause actual results to vary materially from those projected in the forward-looking statements. The company may experience significant fluctuations in future operating results due to a number of economic, competitive, and other factors. These factors and others could cause operating results to vary significantly from those in prior periods, and those projected in forward-looking statements. Additional information with respect to these and other factors, which could materially affect the Company and its operations are included in certain forms DineWise has filed with the Securities and Exchange Commission.

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