Global Market Review of Workwear - Forecasts to 2014

Business Wire,  July 2, 2008  

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DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/8fb36e/global_market_revi) has announced the addition of the "Global Market Review of Workwear - Forecasts to 2014" report to their offering.

In this, the third workwear sector report, there is a fresh look at this maturing global market. Across the world, we have seen small growth in the market in terms of dollar value, garment units and numbers of wearers for both workwear and corporate wear, and this is set to continue. This latest study of the market provides a comprehensive overview of the sector, including the history and evolution of the market, strategies of the key companies, buying behaviours and scenarios, and global and regional market estimates for value, consumption and garment production to 2014.

Key Topics Covered:
-- Executive summary
What we wear at work
The blurring of the market
Workwear market approaches
Wholesale workwear market by value, 2007
Workwear and corporate wear market history, 2004-2007
The current world and regional workwear markets, 2007
World and regional market forecasts to 2014
Regional markets for workwear, 2014
Workwear garment production estimates
Potential company strategies
Specific company strategies
-- Introduction
What we wear at work
Report coverage
-- The blurring of the market
The disintegration of the supply chain
Product definitions
Channels to market definitions
Channel sales for workwear
25 potential product/channel approaches
-- The value of the workwear market
Market sources and methodology
The global workwear market at wholesale
The value added chain for a garment
-- Global and regional market estimates
Workwear market history, 2004-2007
The current workwear world and regional markets, 2007
The wearer population
Spend (in US dollars) and garments given per adult employed per year
The classic workwear consumption and market size calculation
Regional percentage share of the world market
World and regional market forecasts to 2014
World corporate wear, 2014
World workwear, 2014
Regional markets for workwear, 2014
Workwear US dollar and garment unit growth
Percentages of wearers of workwear and corporate wear by region,
 compared with total adults employed
Regional market values, volumes and percentage shares, 2014
The overall workwear market timeline, 2004-2014
-- Workwear garment production estimates for 2007
Western Europe
North America
Eastern Europe
Indian Sub-continent
Southeast Asia
China
Russia and the 'Stans'
Japan and Korea
Latin America
Rest of the world
-- Potential company strategies
-- The maturing of the market
Workwear history
The five phases theory
The Introduction phase
The Growth phase
The Maturity phase
Decline
Where to from here? Death or resurrection? Generic strategies for the
 future
Extending the life of the product
-- How people buy
Customers for workwear
The image map
Direct sale to a garment maker
Sale to a wholesaler/importer
Sale to a workwear brand
Sale to a mail order catalogue
Sale to a managing agent
Sale to a garment rental company
Sale to an end-user specifier
A simplified conclusion to a complex decision process flow
-- Specific company strategies
Cintas (US)
Kwintet (Scandinavia)
Johnson Service Group (UK)
Alexandra (UK)
Klopman (Italy)

For more information visit http://www.researchandmarkets.com/research/8fb36e/global_market_revi

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