Report on the IT Sales Opportunities for HSBC Holdings Available Now

Business Wire, July 2, 2008

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/62d5af/hsbc_holdings_it) has announced the addition of the "HSBC Holdings - IT Sales Opportunities - 2008" report to their offering.

HSBC Holdings PLC (HSBC Holdings) is a United Kingdom based banking and financial services organization. Its international network comprises over 10,000 properties in 83 countries and territories in Europe; Hong Kong; rest of Asia-Pacific, including the Middle East and Africa; North America and Latin America. HSBC Holdings together with its subsidiaries (HSBC) provides a range of financial services to more than 128 million customers. HSBC manages its business through two customer Groups: Personal Financial Services and Commercial Banking, and two global businesses: Global Banking and Markets, and Private Banking. Personal Financial Services incorporates the Company's consumer finance businesses. The largest of these is HSBC Finance Corporation (HSBC Finance), a consumer finance company in the United States.

Industry trends and drivers have a direct or indirect effect on IT spending of all companies operating within an industry. For example - increased threat perception and incidence of fraud would result in increase in demand for security software and hardware. Thus, we can conclude that industry spending on any particular IT product or service is an important indicator of the criticality of that product or service for the industry. Based on the IT spend information available in 'TechNavio', we have computed a 'criticality score' for various IT products and services, for HSBC Holdings.

Various company level developments and events are important indicators of selling opportunities and drive the sales of IT products and services. For example - an acquisition by HSBC Holdings might result in opportunities for IT migration and integration services. By tracking these sales drivers (using 'TechNavio'), we have arrived at a demand score for each product and service.

Through an in-depth analysis of industry trends and drivers and company level developments and events, we have made the 'IT Selling Opportunities Map' for hardware, software and IT services for HSBC Holdings. These maps have been divided into four zones representing Level I, Level II and Level III opportunity areas. Level I opportunity areas have the highest scores and hence, there is a high probability that HSBC Holdings will buy these products and services. Level II opportunity areas have lower scores and hence, lower probability to sell to HSBC Holdings. Level III opportunities have the lowest scores and hence, unlikely to sell to HSBC Holdings.

The report is meant for IT vendors and intends to help them identify selling opportunities within the company. Furthermore, the identified sales drivers can be used to penetrate these accounts or increase current share of the customers wallet. Also, the report lists key IT spending decision makers, which enables the salesperson to directly contact the key executives within the company.

TechNavio Insights is a set of reports based on TechNavio - a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the Technology Navigators. TechNavio is built on years of experience of the authors in deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies.

Key Topics Covered Overview:

-Company Overview

-IT Spending and Deployments

-IT Sales Opportunities

-Sales Drivers

-Conclusion

For more information visit http://www.researchandmarkets.com/research/62d5af/hsbc_holdings_it