Heartland, Inc. has signed a letter of intent to acquire the stock of the Lee Oil Company, Lee's Food Marts and Lee Enterprises, Inc

Business Wire, July 21, 2008

MIDDLESBORO, Ky. -- Heartland, Inc. (OTCBB:HTLJ) is pleased to announce that Company has signed a letter of intent to acquire the stock of the Lee Oil Company, Lee's Food Marts and Lee Enterprises, Inc. The Lee businesses have operations in the states of Virginia, Tennessee and Kentucky with headquarters in Middleboro, Kentucky. The combined Lee companies' sales exceeded $104 million in 2007. The combined Lee companies meet the criteria established by Heartland's Board of Directors to pursue acquisitions that have a history of good cash flow in retail and light manufacturing that are located in the central part of the United States.

The acquisition includes all of Lee Oil Company's assets including supply contracts already in place. In 2007, Lee Oil Company sold 35,858,072 gallons of product which represented a 3% increase over 2006. Sales in terms of overall dollars for the first half of 2008 have greatly exceeded 2007.

Existing management is in place to successfully operate this acquisition, so no additional overhead is required. Management believes this acquisition will positively impact Heartland's bottom line immediately upon completion.

About Heartland Inc.

From heavy machining and fabricated steel products to oil distribution and retail, Heartland, Inc., is developing broad product and service offerings to provide economic protection and growth opportunities for investors. For more on the company please visit www.heartlandholdingsinc.com.

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