Business Services Industry
Foldera Letter to Shareholders
Business Wire, July 23, 2008
Foldera Introduces New Management Team and Strategic Direction
SANTA ANA, Calif. -- Foldera, Inc. (OTCBB: FDRA), today unveiled the Company's new strategy, management team, market thrust, name and capital structure by issuing the following letter to shareholders.
Dear Shareholder:
We are pleased to announce that Foldera has now successfully transitioned itself from being a developer of web-based organization and collaboration software. We have searched to find the right market, management team and product with which to take the Company forward and we would like to take this opportunity to outline the Company's future plans.
New Strategic Direction
The Company's principal market moving forward is with the core network infrastructure of the telephone companies, cable operators and wireless suppliers. The Company has recruited a new management team with a wealth of telecom infrastructure experience and who have already independently completed much of the software development for a High Speed, High Density Carrier Grade Ethernet Switch that will be the Company's initial product launch. Along with our product development partners, we are continuing to develop the software and hardware in a closely integrated program that will result in timely implementation of the system using components that will exceed all carrier and prospective customer requirements.
There are other players attempting to enter these markets. Cisco Systems (CSCO), Juniper (JNPR), Force10, Alcatel-Lucent (ALA), Huawei, World Wide Packets and Foundry Networks (FDRY) clearly have well-established brand names and large customer bases. However, they also have legacy technologies and cannot re-launch into new markets with products that must be redesigned/re-architected and which would cannibalize their existing product lines. We will compete in the high density, carrier grade 10 Gigabit switch market with a switch that is both extensible and affordably scalable. This will present a 'new standard' in the market and the Company will be a 'first mover' in this segment.
The Company's new technology will transform the Ethernet Switching market segment by developing and selling dramatically more cost-effective, scalable solutions for High Speed Ethernet switching with the industry's first 288 10 Gigabit port Ethernet switch as our initial product launch at the National Association of Broadcasters (NAB) Show in Las Vegas in April 2009.
Corporate Name Change
As is appropriate with this major change in the Company's direction, we have decided to change the name of the business to CeCors, Inc., an acronym for Carrier Ethernet Core Switch and pronounced 'SeaCores.' This will become effective in the coming weeks as the Company's legal name, registrations, trading symbol and marketing materials are changed.
Expanding Management Expertise
The CeCors executive team brings 100+ years of combined management experience in IT and communications technology, manufacturing, sales and marketing. The team has worked together and successfully led a number of liquidity events, such as mergers and acquisitions, as well as IPO's.
As of July 18, 2008, Jim Fiedler, an experienced and respected leader in the telecom industry, with vast experience in running early and mid-stage telecom networking and services companies, has become Chairman, President and CEO of CeCors. His experience and contacts within the industry will provide exceptional leadership into the future.
The management team now includes:
James J. Fiedler - Chief Executive Officer - Formerly President & CEO of Summa Four (which executed an IPO & was later sold to Cisco for $400 million), Coyote Systems (CEO), Timeplex (COO) (which was sold to Ascom for $420 million), Unisys, General Instrument and Sperry. Jim earned a BS in Mathematics and BA in Physics from Kent State University and holds numerous honorary PhD's.
Dan Hoy - Chief Operating Officer - Formerly CEO of Wildfire, Inc. (which was sold to Orange Plc for $140 million (20x revenue)). Formerly President of Coyote Systems, COO of Summa Four, VP at Unisys and VP of General Instrument. Dan received his BA and MBA from Seton Hall University.
Reid Dabney - Chief Financial Officer - Prior to joining Foldera as CFO, Reid held senior financial management positions with Philip Morris, Pillsbury and Ecolab. He worked as an investment banker at Dain Rauscher Wessels and Keefe, Bruyette & Woods. Reid has a BA in Literature and Economics from Claremont McKenna College and an MBA in Finance from the University of Pennsylvania's Wharton School.
Ananda Perera - Chief Technology Officer - Formerly CTO of Raptor Networks. Ananda has also held various positions with Viacom, Amdahl and MCI He earned his BS in Computer Engineering at the University of Colombo (Sri Lanka and England). Ananda holds seven patents in switching technologies.
Sri Chaganty - Vice President, Software Development - Founder of the Ceeyes Group, HolonTech (CTO), NEC, GTE Telecom, Unisys. He received his BS in Electronics and Computers from Andhra University (India) and an MS in Computer Engineering from Drexel University. He holds five patents in the area of high availability networking.
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