Beam Global Spirits & Wine, Inc. Offers Consumers Keys to Responsibility Through drink smart

Business Wire, July 24, 2008

Redesigned Global Website Educates Consumers on Responsible Alcohol Consumption

DEERFIELD, Ill. -- Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], a global leader in premium spirits, is taking its drink smart[R] website global with the launch of a redesigned, multi-lingual site at www.drinksmart.com. Now available in German, Spanish, French and English, the website offers a platform for consumers to learn about the responsible consumption of alcohol.

The updated website was designed to educate legal purchase age consumers across the globe on how to make responsible decisions when it comes to alcohol. It includes an interactive quiz which challenges consumers on their knowledge of the effects of alcohol and the drink smart[R] philosophy on how to drink responsibly. Beam Global asks that when adults enjoy alcohol that they adhere to the following six principles:

* Respect Others - informed adults have the right to choose to drink alcohol - or not to drink at all.

* Obey the Law - purchase and consumption by those below the legally designated age cannot be condoned or tolerated.

* Take Responsibility - adults who choose to drink alcohol must take responsibility for their actions.

* Drink in Moderation - understand how much you are drinking.

* Be a Responsible Host - always try to ensure your guests do not drink to excess.

* Drive Safe - never drive drunk or over the legally designated blood-alcohol level.

"Beam Global is committed to drink smart[R], our global education platform which informs consumers about how to enjoy our brands responsibly," stated Chris Swonger, senior vice president of corporate affairs, Beam Global Spirits & Wine, Inc. "Our website will help consumers understand the effects of alcohol and the importance of knowing how to drink smart[R]. It also helps build on Beam Global's leadership position and global commitment to social responsibility including our efforts to help eliminate underage drinking and drunk driving."

New sections of the website include Beam Global's Marketing Code of Practice, statement of principles and a news section which features Beam Global's drink smart[R] initiatives and the company's commitment to responsible marketing of its products. The new site also provides links to social aspects organizations around the world that provide consumers with additional resources to learn more about how to drink smart[R].

"With a portfolio available in more than 150 countries, Beam Global is committed to consumer education around the world," continued Swonger. "Launching a multinational drink smart[R] website reinforces this commitment and our efforts to ensure responsible consumption of our products."

The design and implementation of the new website was led by the creative services arm of Qorvis Communications. Qorvis is the corporate communications agency of record for Beam Global.

About Beam Global Spirits & Wine:

Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam[R] Bourbon, Sauza[R] Tequila, Canadian Club[R] Whisky, Courvoisier[R] Cognac, Maker's Mark[R] Bourbon, Laphroaig[R] Scotch Whisky, Larios[R] Gin, Whisky DYC[R], Teacher's[R] Scotch Whisky, DeKuyper[R] Cordials and Liqueurs, Knob Creek[R] Bourbon and Starbucks[TM] Liqueurs. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company with annual sales exceeding $8 billion. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.

[c] 2008 Beam Global Spirits & Wine, Inc., Deerfield, IL

drink smart[R]

Editor's Note: Consumers outside the United States can access the drink smart[R] website at some of the following urls:

www.drinksmart.in
www.drinksmart.uk.com
www.drinksmart.es
www.drinksmart.de.com
www.drinksmart.ru.com
www.drinksmart.com.au

www.drinksmart.com.fr