Business Services Industry

INCA Designs Featured in American Media's Celebrity Magazine Targeting over 10 Million Readers

Business Wire, July 28, 2008

NEW YORK -- (PINKSHEETS: IDGI) - INCA Designs Inc. a boutique design house distributing sophisticated collections of swimwear, resort wear and accessories, is pleased to announce that it's Sari Dress was featured in a recent issue of Star Magazine.

"Star News has been an integral part of weekly celebrity culture and has been influential in many aspects of the consumers purchasing decisions. Star Magazine has not only set trends, they have to a degree influenced how people dress, they beauty products they use, what to eat and what cars to drive," stated Stephanie Hirsch, designer and President of Inca Designs Inc.

"It is incredibly important for Inca Designs to be mentioned in a magazine of this magnitude. They have given us the privilege of mentioning our fashion forward Sari Dress in one of their editorials, along side celebrities Kate Walsh and Lauren Conrad. It's trending setting magazines such as Star that help drive the demand for our products, which ultimately lead to revenue growth of companies like ours," continued Ms. Hirsch.

Star Magazine targets an audience that is predominately female. They currently have a total audience surpassing 10 million readers and are owned by American Media Inc., which is the 4th largest consumer magazine publisher in the United States and #2 in retail magazine sales. American Media Inc.'s over 16 titles reach over 50 million readers and they publish 6 of the 15 best selling weekly newsstand titles in the country.

About INCA Designs, Inc.

INCA is a boutique design house that creates, markets, and distributes a line of swimwear, resort wear, and accessories under the brand names of INCA, INCA Girl, INCA Bag, and INCA Junior. The Company's unique designs, distinct brand, and premiere product positioning cater to customers seeking a "resort lifestyle experience." INCA's cross-generational collection emphasizes beautiful fabrics and a great fit available in a wide range of price points. INCA seeks to fill a void in the current resort wear market by offering luxury-inspired swimwear, resort wear and accessories at an accessible price point, with a collection that embodies cohesive, sophisticated, yet wearable clothing and accessories for women and girls of all ages and backgrounds. The INCA line is prominently featured in top fashion publications including Vogue, Elle, InStyle, and Town & Country and Sports Illustrated's Swimwear Edition. INCA is a favorite among celebrities including Denise Richards, Kelly Ripa, Carmen Electra, and Jennifer Aniston. INCA products are available at luxury departments and specialty stores including Barneys New York, Neiman Marcus, Scoop, Intermix and others. The company recently opened their flagship boutique store in the heart of New York City at 976 Lexington Avenue.

Safe Harbor

This press release shall not constitute an offer to sell or a solicitation of an offer to buy securities of INCA Designs, Inc. Certain statements in this release and other written or oral statements made by or on behalf of the Company are "forward looking statements" within the meaning of the federal securities laws. Statements regarding future events and developments and our future performance, as well as management's expectations, beliefs, plans, estimates or projections relating to the future are forward-looking statements within the meaning of these laws. The forward looking statements are subject to a number of risks and uncertainties including market acceptance of the Company's services and projects and the Company's continued access to capital and other risks and uncertainties. The actual results the Company achieves may differ materially from any forward-looking statements due to such risks and uncertainties. These statements are based on our current expectations and speak only as of the date of such statements. The Company undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of future events, new information or otherwise.

COPYRIGHT 2008 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning
 

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