Toyota Prius, Mortgage Payments and Free Gas: Red Roof Offers Economic Relief to Lucky Winners of Red Roof Livin' Easy Sweepstakes

Business Wire, July 28, 2008

Red Roof Livin' Easy Sweepstakes Offers Participants the Chance to Win Thousands of Dollars in Prizes

COLUMBUS, Ohio -- It's no secret that consumers are feeling the squeeze from high gas prices and are tightening their belts when it comes to paying at the pump. This summer, to help get travelers on the road again, Red Roof - in parallel with its Red Roof Loves Country Road Trips campaign - has announced its Red Roof Livin' Easy Sweepstakes, offering more than $50,000 in prizes to lucky winners.

Running now through Sept. 30, participants have the chance to win a number of financial incentives, including: a 2008 Toyota Prius valued at more than $22,000; mortgage payments for a year, valued at $18,000; and free gas for one year, valued at $6,000.

"We want our guests to know that we are as loyal to them as they are to us," said Joe Wheeling, Red Roof CEO. "A Prius and mortgage payments are prizes consumers want and need in this economy."

Other prizes from the Sweepstakes include Nikon Cameras with six months of complimentary T-Mobile([R]) HotSpot([R]) Wi-Fi Service; $50 Gas Cards; free night stays at Red Roof of winner's choice; and T-Mobile([R]) HotSpot([R]), pre-paid Wi-Fi cards. Limit one prize per person. Winners for all prizes will be selected in a random drawing on or around October 31.

Participants can enter into the drawing a number of ways. To find more about the Sweepstakes or to book a stay at Red Roof, please visit redrooflivineasy.com.

To encourage the all-American road trip, Red Roof also recently launched its Red Roof Loves Country Road Trips campaign targeted at Country Music fans and followers. Platinum-selling Country Music stars Phil Vassar and Little Big Town are working with the economy lodging brand in this initiative to help get fans back on the road as they tour across the country to see their favorite bands perform.

About Red Roof

Red Roof is a leader in the economy hotel market with both franchised and corporate-owned properties, serving millions of guests each year. The company and its hotels are known for a warm and welcoming spirit, along with higher-end amenities at an economy price. With coast-to-coast locations, Red Roof has nearly 350 properties. Currently completing a $250 million renovation, every Red Roof will feature Smart-by-Design[R], value-added amenities that are simple and economical, yet meet the needs of Red Roof's most frequent guests. Red Roof recently unveiled its All-Inclusive King Room, offering guests an enhanced communication package with other top-flight room amenities. The Columbus, Ohio-based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit redroof.com.