Research and Markets: An Essential Company Profile of Borders Group, Inc. Including SWOT Analysis, Key Industry Competitors & Business Strategy

Business Wire, July 29, 2008

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/cf14dc/premium_company_pr) has announced the addition of the "Premium Company Profile: Borders Group, Inc." report to their offering.

Borders Group launched a new concept store featuring 'Destination businesses' and 'Digital centers' in the US in February 2008. Each concept store focuses on different market segments; for instance 'Destination business' focuses on travel and cooking, while, 'Digital centers' feature new products such as e-books and support downloading and personal publishing services.

Scope:

- Contains corporate strategy, value chain presence and SWOT Analysis

- Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors

- Includes information on suppliers/ partners, shareholding structure and key employees with biographies

Highlights of this title:

Borders intends to launch its own e-commerce site, Borders.com, in the first quarter of the fiscal year 2008. This website would be integrated with in-store Borders Search kiosks and the Borders Rewards program. This website would also feature Borders original programming 'Borders Book Club', 'Live at 01', and 'Borders Kitchen.

Borders is executing an aggressive program to close underperforming stores in the Waldenbooks Specialty Retail Segment in order to better focus resources on its core US superstore business. The company plans to reduce the number of Waldenbooks stores from 564 in 2006 to approximately 300 by the end of 2008.

The company plans to reinvigorate its superstores in the US by improving its assortment of key and impulse items. Borders also plans to add more feature tables in these stores for customer convenience. In addition, the company also intends to make merchandise presentation more effectiveness in these stores.

Key reasons to purchase this title:

- Access all the important information and analysis on the company in a single report

- Understand company's strengths, weaknesses, opportunities and threats along with business strategy and value chain

- Gain access to company's adjusted five year financial data along with key ratios and market capitalization

Key Topics Covered:

- Company Overview and Key Facts

- Business Description

- History

- Locations and Subsidiaries

- Company Financials

- Products and Services List

- Key Competitors

- Suppliers/ Partners

- Shareholders

- Company View

- Corporate Social Responsibility

- SWOT Analysis

- Value Chain Analysis

- Sales

- Key Employees

- List of Tables

For more information visit http://www.researchandmarkets.com/research/cf14dc/premium_company_pr

Source: Datamonitor