Non-Prescription, Replens Long-Lasting Vaginal Moisturizer® Instant Relief for Feminine Dryness as Effective as Popular Hormone Therapy Number One According to Pharmacists in Canada

Business Wire, July 3, 2008

OAKVILLE, Ontario -- Pharmacy Post has named Replens Long Lasting Vaginal Moisturizer[R] the number one recommended product in the vaginal lubricant and moisturizer market in their annual "Over the Counter Market Report."

"Sales are soaring," said the OTC Market Report. "Considering the current aging demographics and a new openness to talking about personal lubricants, the category is likely poised for greater expansion."

Drugstores in Canada sold $14.6 million in personal lubricants and moisturizers last year, which is a 12% jump from 2006. Sales across all channels rose by 14%, and dollar sales were up 10% in food and mass merchandise stores.(*)

As the number one recommended product, Replens has been leading the way to increase the visibility of vaginal moisturizers among women seeking alternatives to hormone therapy. Last year, the New England Journal of Medicine reported that Replens was just as effective at relieving vaginal dryness as prescription hormones. Over-the-counter, Replens Vaginal Moisturizer[R] provides soothing, immediate, and long-lasting relief from feminine dryness for 72 hours.

"In a randomized trial, a polycarbophil-based vaginal moisturizer available over the counter (Replens) provided relief of vaginal (dryness) symptoms that was equivalent to that of vaginal estrogen ... " stated the article from the Nov. 30th, 2006 issue entitled "Management of Menopausal Symptoms," by Deborah Grady, M.D., M.P.H.

Decreases in estrogen levels can cause vaginal tissues to become thin, dry, and less elastic. Feminine dryness, whether mild or severe, can cause pain during intimacy and discomfort, even among those who are not sexually active.

While dryness is common in menopause, it can affect women of all ages. A decrease in estrogen levels can occur during menopause or perimenopause, childbirth, breast-feeding, cancer, radiation, hormone therapy, chemotherapy, ovarian surgery, cigarette smoking, tampon use, excessive exercise, or stress. Certain cancer and diabetes medications and antidepressants can also cause vaginal dryness.

"Millions of women suffer from vaginal dryness, a real problem that affects and interferes with their daily lives," said Dr. Machelle M. Seibel, a Professor of Obstetrics and Gynecology at the University of Massachusetts. "Vaginal dryness can occur at any age, and its effects range from minor discomfort to pain during intimacy."

It is not surprising that Replens stands out as a leader in the personal lubricants and moisturizers aisle because it is a true long-lasting solution for vaginal dryness. There are several choices for women who are looking for a little something extra for intimacy. One new addition is Intimate Options Personal Lubricant Mousse by Replens. "A personal lubricant can reduce painful friction during sexual intercourse, but will not resolve the underlying dryness problem," adds Seibel. "The best choice for a long-lasting treatment is a vaginal moisturizer, particularly if dryness is a recurring complaint. Moisturizers provide soothing, immediate, and long-lasting relief while helping rejuvenate the vaginal lining."

Replens Long-Lasting Vaginal Moisturizer is a long-lasting vaginal moisturizer that continuously delivers moisture for three days, providing safe and soothing relief for this common problem. Non-prescription Replens works to replenish and maintain moisture and starts working immediately with just one treatment.

Replens Vaginal Moisturizer is available in pharmacies across Canada. For more information, call 1-866-337-4500.

(*)Pharmacy Post, April 2008. "Personal Lubricants"

(**) New England Journal of Medicine, Nov. 30th, 2006 "Management of Menopausal Symptoms," by Deborah Grady, M.D., M.P.H

Lil' Drug Store Products, Inc. is responsible for the production, sales and distribution of innovative consumer healthcare products worldwide. Lil' Drug Store's product mix includes feminine care (Replens[R] Long-Lasting Vaginal Moisturizer, Intimate Options Mousse Personal Lubricant and RepHresh Vaginal Gel), braces and supports (Wellgate for Women) and pain relief (Legatrin PM[R] pain reliever/sleep aid) among others. www.replens.com

Lil' Drug Store Products is proud to work with WellSpring Pharmaceutical Canada Corp. to make Replens Long-Lasting available to women in Canada. www.wellspringpharm.ca WellSpring is a privately-held company founded in 1999 by Dr. Robert Vukovich to develop and market niche products licensed or purchased from major pharmaceutical companies.