Business Services Industry
interCLICK Announces New Trading Symbol
Business Wire, July 3, 2008
NEW YORK -- interCLICK, Inc. (OTCBB: CACN) announced today that effective with the commencement of trading on Monday, July 7th, the Company's common stock will trade on the Over-the-Counter Bulletin Board under the new ticker symbol ICLK. The Company recently announced a name change from Customer Acquisition Network Holdings, Inc., aligning its corporate identity with its core operations, becoming the only pure play publicly traded ad network in the U.S.
interCLICK, Inc. (OTCBB: ICLK) recently announced preliminary revenue estimates for its second quarter ended June 30, 2008. interCLICK expects to report revenue of between $4.5 million - $4.6 million, an increase of approximately 26% - 29% compared to the 2008 first quarter ended March 31, 2008, when interCLICK generated revenue of approximately $3.6 million. For the 2007 second quarter, interCLICK generated revenue of $1.7 million. The Company also recently announced 2008 full-year revenue guidance. interCLICK projects it will generate full-year revenue in excess of $20 million. This compares to $11.8 million that interCLICK generated in fiscal 2007.
interCLICK, Inc. is uniquely positioned as the only ad network to combine premium publisher relationships with affinity based behavioral targeting and unrivaled real time transparency. interCLICK's competitive advantage is its ability to allow advertisers to identify and track their desired audience across top publishers on an unprecedented level. This delivers targeted audiences never before available to brand advertisers and interactive agencies from an ad network.
According to comScore, interCLICK was ranked the fastest growing ad network for calendar year 2007 -- growing by 182% -- which was more than double the growth rate of the next fastest growing ad network. Based on comScore's May report, interCLICK serves ads to 60% of the U.S. online population, or 114.5 million unique visitors per month.
About interCLICK
interCLICK, Inc., operates the interCLICK Network, a highly targeted contextual marketing network designed to balance the interests of publishers, advertisers and users. The Network combines advanced contextual awareness technology with a large base of top tier publisher sites to create a highly effective advertising platform. interCLICK's unique model delivers higher response rates than traditional ad networks, helping advertisers increase brand awareness, catalyze customer action and improve ROI on their advertising spend. The objective is to assist advertisers so that the consumer appreciates the targeted content, the advertiser obtains a significantly improved return on investment, and the publisher shows higher quality and better paying ads. For more information about the interCLICK Network, visit http://www.interclick.com.
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