Allurent to Host Luncheon Discussion on Improving Your Retail Site's Purchase Path at eTail East 2008

Business Wire, July 30, 2008

Session to Feature Case Studies from Borders, Anthropologie and Urban Outfitters

CAMBRIDGE, Mass. -- Allurent(TM) today announced that it is sponsoring a lunch session at eTail East, being held August 4-7 in Washington, DC. Designed to serve as a brainstorming and networking workshop, the theme of the lunch is "Improving Your Site's Purchase Path" and will focus on critical elements such as merchandising, detailed product information and checkout.

As the online channel becomes a key revenue driver, it is imperative to find new and innovative ways to engage consumers and maximize results. In this session, attendees will learn how to combine the power of design with industry-leading technology to create a truly compelling shopping experience that drives incremental revenue.

[TABLE OMITTED]

About Allurent, Inc.

Leading retailers like Anthropologie, Borders[R], Kohl's[TM] and Urban Outfitters partner with Allurent to create the most compelling online shopping experiences imaginable. Its innovative e-commerce products deliver rich interactions throughout the shopping lifecycle, from browsing to choosing to buying. The result is a superior shopping experience leading to more satisfied customers and greater sales. Allurent's deep experience developing world-class e-commerce software helps the company deliver intuitive and engaging products that are easily configured to match a retailer's brand and integrate with their existing e-commerce infrastructure. Allurent is headquartered in Cambridge, Mass. For additional information please visit www.allurent.com.