New Analyst Research Links Revenue Loss with Poor Application Performance; Aternity Enables Proactive IT Enterprises

Business Wire, July 30, 2008

Application Performance Management Leader Provides Fastest Path to Real End User Experience Enabling Enterprises to Stop Revenue Leakage

BOSTON -- The recent publication of a new benchmark report by Aberdeen Group, a Harte-Hanks Company (NYSE:HHS), Application Performance Management: The Lifecycle Approach Brings IT and Business Together, further signals the increasing need for real end user experience solutions. Aberdeen's latest findings show that 50 percent of revenue loss is a result of poor Application Performance. In addition, the enterprises surveyed by Aberdeen clearly ranked the ability to identify end user problems as the top priority for any Application Performance Management initiative.

As a result of these substantial findings, Aternity (www.aternity.com) has further solidified its commitment to eliminate the visibility gap between how end users are actually experiencing the IT services they consume - and the impact this has upon business results. To do so, Aternity, the industry's technology leader in end user experience management solutions for Global 1000 enterprises, announced today that it will extend its Proactive IT Enterprise Program, until September 30th, 2008.

"Best-in-Class organizations are taking an additional critical step and are measuring application performance not only from the perspective of their data center components, but also from the end user perspective. These organizations are ensuring that improvements in application availability, response times and usability translate into improved employee satisfaction and productivity, and ultimately, improved customer satisfaction, mitigation of lost revenue opportunities, and avoid damages to brand image," said Bojan Simic, research analyst at Aberdeen.

Aternity's Proactive IT Enterprise Program was launched in late June, 2008 in response to the growing demand from both customers and partners to inject real end user experience management into a number of mission-critical applications throughout multiple industries. The Proactive IT Enterprise Program enables organizations to collaborate with Aternity and build packaged Frontline Performance Intelligence (FPI) Solutions, at no charge.

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"The findings from Aberdeen's recent APM benchmark align with the business needs and challenges we are helping to address everyday with our enterprise customers," explained Trevor Matz, president and CEO of Aternity. "And, as a result of launching our Proactive IT Enterprise Program, a dozen Fortune 500 companies are engaging with us to gain a 360 degree view of real end user experience to ultimately increase user productivity and eliminate business disruptions."

About Aberdeen's Research: Application Performance Management: The Lifecycle Approach Brings IT and Business Together

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. To download a complimentary copy of Aberdeen's APM research, please visit: http://www.aternity.com/aberdeen-apm.htm

About the Aternity Frontline Performance Intelligence (FPI) Platform

The Aternity FPI Platform uniquely monitors and analyzes in real-time the three core components that dynamically interact, define, and constantly impact end user IT experience - in both real and virtual desktop environments: application performance, desktop performance, and user productivity. Coupled with advanced analytics capabilities, the Aternity FPI Platform arms customers and partners with the breakthrough ability to generate comprehensive Frontline Performance Intelligence from enterprise applications within days. Proactive IT enterprises are leveraging a Frontline Performance Intelligence strategy, based on Aternity's platform, to drive strategic IT and business initiatives such as preemptive problem detection, probable cause analysis, informed capacity planning, application licensing optimization, and desktop virtualization management and orchestration.

About Aternity

Aternity redefines end user experience management by providing the industry's first frontline performance intelligence platform designed to dramatically reduce business disruptions and significantly increase end user productivity. With Aternity, Global 1000 enterprises benefit from a 360 degree view of frontline user experience, self-learning, preemptive problem detection, and right-time decision support. Aternity achieves this by uniquely transforming every desktop - real or virtual - into a self-monitoring platform that is user-experience aware. Aternity was recently named a Gartner Cool Vendor in IT Operations, 2008 and has received prestigious recognition from the American Business Awards, The Marker, and was a featured presenter at DEMO 08. To learn how Aternity can bring winning performance to your frontline and to find out if you qualify for a free proof-of-concept, visit www.aternity.com.

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