Desperately Seeking Google Juice? Learn How To Craft Web Friendly Press Releases from Business Wire Experts

Business Wire, July 30, 2008

Business Wire Adds New Webinar to August Line-Up

NEW YORK -- Business Wire's popular webinar series continues in August with a new how-to session that promises to focus on the searching (SEO) and sharing (social media) that help press releases get seen.

"This new session will be devoted to crafting web-friendly press releases that encourage content sharing and search engine results," said Monika Maeckle, Vice President of New Media for Business Wire. The free webinars, attended by thousands of professional communicators since the inception of the series last year, focus on using new and social media tools to turn the humble press release into an interactive marketing tool.

Thursday, August 14

Desperately Seeking Google Juice: Crafting Web Friendly Press Releases

10 AM Pacific/ Noon Central/ 1 PM Eastern

As press releases assume the role of springboard for online conversation, professional communicators can't help but wonder: What can be done to encourage the searching (SEO) and sharing (social media) that result in press releases being seen? Join us for this informative session that will provide concrete tips and how-tos.

Hosts: Sarah Shepard, Senior Account Manager and New Media Specialist

Clint Howell, Senior Account Executive and New Media Specialist

* To register https://www1.gotomeeting.com/register/315067055

Tuesday, August 19

Lost in MySpace?

10 AM Pacific/ Noon Central/ 1PM Eastern

Still floating in a fog, trying to figure out how to apply Web 2.0, social media and SEO to your press releases? Don't despair. Business Wire answers your most frequently asked questions.

Hosts: Monika Maeckle, Vice President of New Media for Business Wire

Malcolm Atherton, New Media Specialist and Account Executive

* To register: https://www1.gotomeeting.com/register/589525557

Tuesday, August 26

Be an SEO Hero -- Optimize Your Press Release for Search

10 AM Pacific/ Noon Central/ 1 PM Eastern

Learn how to write for search engines with the EON: Enhanced Online News Search Engine Optimization tool powered by Newsforce.

Hosts: Maria Van Wambeke, Product Development Specialist

Michael Toner, New Media Specialist and Account Executive

* To register : https://www1.gotomeeting.com/register/463443538

About Business Wire

Business Wire, a Berkshire Hathaway company, is utilized by thousands of member companies and organizations to transmit their full-text news releases, regulatory filings, photos and other multimedia content to journalists, news media, trade publications, institutional and individual investors, financial information services, regulatory authorities, Internet portals, information websites, business-to-business decision-makers and consumers worldwide. With a news distribution network spanning 150 countries and 45 languages, Business Wire's multi-channel delivery network has access to dozens of international and national news agency networks throughout the Americas, Europe, Asia, the Middle East and Africa.

The Business Wire news network is powered by its patented NX high-speed data platform and supports XML, XHTML and XBRL code to deliver the most sophisticated news file to enhance news release interactivity, customization and search engine optimization. Business Wire has 31 bureaus in cities including New York, San Francisco, Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney with reciprocal offices throughout the world. Business Wire was founded in 1961.

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