CEA Launches Guide to Demonstrate Benefits of Multi-Room Audio Video

Business Wire, July 31, 2008

MRAV Guide Shows how the Digital Lifestyle is Within Consumers Reach

ARLINGTON, Va. -- The Consumer Electronics Association (CEA[R]) today announced a new interactive guide to DigitalTips.org which allows homeowners to take full advantage of music and video collections in all areas of their homes through multi-room audio video (MRAV). The guide shows consumers how MRAV systems distribute content both indoors and outdoors, giving homeowners endless entertainment possibilities.

The MRAV Guide follows 'A Day in the Life' of the Johnson family using their MRAV system to bring the family together. The MRAV Guide includes a printable planning checklist with step-by-step directions on how to speak with builders, remodeling contractors or integrators about incorporating a system into a home. Multi-room audio video systems can be designed to fit nearly any residence or budget.

"There is a growing demand from consumers to be able to access their music and video libraries wherever and whenever they want in their home," said Jason Oxman, senior vice president, industry affairs for CEA. "The MRAV Guide and checklist are tools to use when thinking about adding a zoned system to a home. MRAV installed solutions allow consumers to add both entertainment and value to their home."

Through features like ubiquitous access to content and independent zones, consumers can enjoy digital entertainment throughout their home with an MRAV system. As the guide demonstrates, MRAV systems offer a small footprint over traditional home entertainment systems. Professionally installed systems can centralize audio and home theater equipment, eliminate redundant components and be controlled from any part of the home.

The MRAV Guide is located at DigitalTips.org, CEA's consumer website. DigitalTips.org provides a comprehensive guide to consumer electronics, from how to choose products to how to use them. Designed to help consumers with pre- and post-purchase decisions, the site makes it easy for novices and gadget gurus alike to get the most out of their electronics. To find an integrator who can install a MRAV system, visit TechHome.com.

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $173 billion U.S. consumer electronics industry. More than 2,200 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion and the fostering of business and strategic relationships. CEA also sponsors and manages the International CES - Where Entertainment, Technology and Business Converge. All profits from CES are reinvested into CEA's industry services. Find CEA online at www.CE.org.

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