Insignia POPS® Prints Its Twenty-Seven Millionth POPSign®

Business Wire, July 31, 2008

MINNEAPOLIS -- Insignia Systems, Inc. (Nasdaq: ISIG) announced today that it has printed and distributed the twenty-seven millionth sign for its Insignia POPSign([R]) program. The POPSign, with a Surround Advantage Header, features SoloGrips([R]) cups and was recently displayed in a Weis Markets store in Harrisburg, PA.

Insignia's Point-Of-Purchase Services (POPS) division provides the Insignia POPSign[R] program. POPSign is a fully featured, point-of-purchase advertising program that delivers superior sales lift, while building brand and store equity. POPSigns allow manufacturers to deliver product-specific messages quickly and accurately - in designs and formats that have been pre-approved and supported by participating retailers.

Insignia Systems, Inc. is an innovative developer and marketer of in-store advertising products, programs and services to retailers and consumer goods manufacturers. Through its Point-Of-Purchase Services (POPS) business, Insignia is contracted with more than 9,300 chain retail supermarkets and drug stores, including A&P, Kroger and Safeway. Through the nationwide POPS network, over 200 major consumer goods manufacturers, including General Mills, Reckitt Benckiser, Kellogg Company, Nestle, Pfizer, S.C. Johnson & Son and Tyson Foods, have taken their brand messages to the point-of-purchase. For additional information, contact (888) 474-7677, or visit the Insignia POPS Web site at www.insigniapops.com.

Except for the historical information contained herein, the matters discussed in this news release are forward-looking statements. The Company's actual results could differ materially from these forward-looking statements as a result of a number of factors, including risks and uncertainties as described in the Company's SEC Form 10-K for the year ended December 31, 2007 and other recent filings with the Securities and Exchange Commission. The Company wishes to caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made.