Efficient Frontier Expands Operations in Asia

Business Wire,  July 8, 2008  

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Sammy Hsieh, Former Director of Yahoo! Search Marketing, Appointed General Manager of the Asia-Pacific Region

MOUNTAIN VIEW, Calif. -- Efficient Frontier, the worldwide leader in providing Search Engine Marketing solutions to leading advertisers, today announced the appointment of Sammy Hsieh as General Manager of its Asia-Pacific business. Hsieh will be responsible for expanding the company's client footprint and business operations throughout the region, working with existing clients in expanding their campaigns into Asia, and managing the company's existing technology licensing relationships in Australia and Japan. Hsieh will be based in Efficient Frontier's Hong Kong office.

Prior to joining Efficient Frontier, Hsieh spent seven years at Yahoo! in Hong Kong, where he was responsible for launching new products and businesses in the Asian markets. Most recently, Hsieh launched and was responsible for the business operations of Yahoo! Search Marketing.

Efficient Frontier has established business relationships and API integration with the various search engines in the region, including Baidu, and currently manages campaigns in China, Japan, India and Australia. Efficient Frontier's mission in the Asia-Pacific region is to become the leading search engine marketing firm by achieving the absolute best possible campaign performance and growth for advertisers and agencies through its unique combination of technology and services.

"Many Asian markets are exhibiting signs of maturity, with increased complexity and competition creating challenges for even the most sophisticated search marketers," said James Beriker, President and CEO of Efficient Frontier. "Our combination of highly evolved predictive modeling algorithms and bidding technology, and our deep understanding of best practices, dramatically improves campaign performance and drives growth in the most complex and competitive marketplaces, including the US and Europe. We are thrilled to welcome Sammy to our management team and are excited about the opportunity to offer our solution to advertisers and agencies in the Asian markets."

About Efficient Frontier

Efficient Frontier is the market and technology leader in providing Search Engine Marketing (SEM) solutions for leading global advertisers and agencies. Founded in 2002, Efficient Frontier pioneered the application of modern portfolio theory to SEM and today combines its core algorithms and bidding technology with comprehensive strategic and tactical services to manage more than $500MM in global search spend. The largest and most sophisticated advertisers and agencies partner with Efficient Frontier to achieve and sustain optimal return on investment and ongoing campaign growth and efficiencies in highly competitive and volatile search marketplaces. The company has 200 employees and is headquartered in Mountain View, CA with offices in New York, the United Kingdom, France, Germany, Hong Kong and India, and licensing partnerships in Japan and Australia. Efficient Frontier is a privately held company with funding from Redpoint Ventures and Cambrian Ventures. For more information, please visit www.efrontier.com and subscribe to the Efficient Frontier blog at http://blog.efrontier.com/.

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