SellPoint Announces Syndication of Active Product Tours™ for NETGEAR

Business Wire, July 8, 2008

Online Shoppers Benefit from Dynamic, On-Demand Video Tours

SAN RAMON, Calif. -- SellPoint, Inc., the leading provider of online video product tours, announced today that the company has been selected by NETGEAR([R]) to produce and syndicate Active Product Tours[TM] for NETGEAR's line of award-winning wireless routers. Through SellPoint's industry-leading retail syndication network, the digital video product tours appear on retail sites that sell NETGEAR's innovative wireless routers including Best Buy, Circuit City, Dell and Staples, among others.

SellPoint's Active Product Tours combine dynamic video with a wide array of printable user guides, brochures, and other product information that provides consumers an engaging and interactive look at the product they are researching. SellPoint provides manufacturers with a direct conduit to deploy enhanced product presentations consistently across all online points of sale. Additionally, SellPoint's graphical dashboard provides NETGEAR with a detailed analysis of shopper behavior that is updated daily, giving manufacturer's valuable insight into how consumers interact with their product tours.

SellPoint's on-demand platform powers the industry's largest retail syndication network - from nationwide chains to regional specialty online stores, and also enables Active Product Tours to be used in email campaigns and online advertising initiatives. To view an example of a SellPoint Active Product Tour, visit: http://syndicate.sellpoint.net/Syndicate/SynMaster?Tentoe=K7EUJE-54894

"We chose SellPoint for our online product tour syndication because they have mastered the art and science of bringing dynamic, engaging product presentations to all our online points of sale," said Phillip Pyo, director, Outbound Product Marketing for NETGEAR. "The SellPoint tours are proving effective in extending our brand and product features to the far-reaching corners of the Web."

About SellPoint, Inc.

Based in San Ramon, Calif., SellPoint, Inc. is the leading provider of on-demand video product tours, providing manufacturers of consumer products with controlled, consistent, and highly engaging product presentations syndicated across all of their online points of sale. SellPoint's patented Active Product Tours combine rich and engaging product images and video with a customizable array of sales support materials, transforming today's static product pages into an active selling presentation that is proven to motivate shoppers to buy. The SellPoint Dashboard delivers graphical market intelligence updated daily that reveals shopper interest and activity by product and sales channel. SellPoint's clients include Canon, Fuji, SanDisk, Panasonic, TiVo, Brother, Magellan, and more. SellPoint's Retail Syndication Network includes over 100 of the top online retailers, including Amazon.com, Best Buy, Buy.com, Circuit City, Costco.com, Wal-Mart, OfficeMax, Kohl's, Sears, Staples, Toys"R"Us and more. For more information, visit www.SellPoint.net.