Highmark Selects Eliza Corporation as Exclusive Provider of Automated, Phone-Based Healthcare Communications

Business Wire, July 9, 2008

Expansion of Eliza's personalized, interactive approach will drive healthier behavior across a wider Highmark population

BEVERLY, Mass. -- Highmark announces the selection of Eliza Corporation as its exclusive provider of automated, phone-based healthcare communications. Eliza's call programs - backed by a patented speech recognition technology and sophisticated data analysis - will reach out to Highmark members with timely, personally relevant health and benefit information with the goal of enabling healthier behavior.

Since 2005, Eliza has reached out to Highmark members with preventive screening reminders (including screenings for breast cancer, cervical cancer, colorectal cancer, and osteoporosis); chronic condition management for members with diabetes, asthma, and hypertension; and information on topics such as glaucoma, flu shots, and Medicare Part D benefits for senior populations.

"Over the years, Eliza's innovative approach to tailored healthcare communications has had a measurable impact on the health of our members," says Carol Chase, Manager of Clinical Outcomes at Highmark. "Plus, Eliza's interactive approach helps us learn more about our members - including their barriers to achieving better health - so that we can better serve them. We look forward to extending our use of Eliza to support members at every stage in their relationship with Highmark."

"Highmark selected Eliza as its sole provider of automated calls following a comprehensive review," says Mike Helm of Highmark's Strategic Procurement Department. "Eliza's high performing technology, broad range of program offerings, and innovative solutions made them stand out from the other bidders. This partnership enables us to better serve our members, a primary focus in all we do."

"Highmark does an incredible job supporting their population, and it's been an honor to work with them to find new and even more innovative ways to communicate with their members," says Alexandra Drane, co-founder and President of Eliza Corporation. "We will be building on this momentum by providing timely, relevant, and interactive outreach that supports Highmark's mission of enabling individuals to lead longer, healthier lives."

About Highmark

As one of the leading health insurers in Pennsylvania, Highmark Inc.'s mission is to provide access to affordable, quality health care enabling individuals to live longer, healthier lives. Based in Pittsburgh, Highmark serves 4.6 million people through the company's health care benefits business. Highmark contributes millions of dollars to help keep quality health care programs affordable and to support community-based programs that work to improve people's health. Highmark exerts an enormous economic impact throughout Pennsylvania. A recent study states that Highmark's positive impact exceeded $2.5 billion. The company provides the resources to give its members a greater hand in their health.

About Eliza Corporation

Eliza Corporation is the leading provider of innovative, effective healthcare communications. Every day, our tailored interactions connect millions of people with timely, personally relevant information that drives healthier behavior. Each Eliza program is powered by our patented speech recognition technology, rich web and multi-media delivery platform, proven communications methodologies, and sophisticated data analytics. Our integrated communication strategies consistently yield the best outcomes in the industry in terms of improved engagement, health and wellness measures, and financial savings.

Eliza's clients include the nation's leading health plans, disease management firms, pharmaceutical companies, pharmacy benefit managers, and employers. The results of our programs have been recognized by organizations including the Centers for Prevention and Disease Control, the BlueCross BlueShield Association, The Consumer Directed Health Care Congress, and Harvard Medical School. For more information, please visit www.elizacorp.com or call 978-921-2700.