Visible Technologies and Beyond Interaction Join Forces to Deliver Robust Social Media Solutions

Business Wire, July 9, 2008

Partnership Gives Agency Clients Access to Comprehensive Social Media Management Platform

SEATTLE -- Visible Technologies:

* Visible Technologies, a leading provider of social media monitoring and engagement solutions, today announced it has teamed up with Beyond Interaction, the global digital powerhouse of MediaCom, to provide new ways of enabling companies to understand, measure and participate in social media.

* Through the alliance, Beyond Interaction will offer its clients actionable insights derived from TruCast[R], Visible Technologies' social media management platform. TruCast advances Beyond Interactions' results-driven digital marketing and media communications solutions by providing its clients the strategic perspective and tactical means to effectively reach consumers who are increasingly moving away from traditional media sources.

* Visible Technologies provides brands, including Microsoft, Panasonic, Dell and General Motors, the ability to bolster brand reputation, build revenue and measure the success of social media engagement.

* TruCast[R]2.0 launched in May 2008 as the industry's first comprehensive solution that enables companies to track, analyze and participate in blogs, forums, social networks and online communities.

* Beyond Interaction is the new globally-united digital entity unifying all MediaCom global digital agencies under one name. Its partnership with Visible Technologies is part of a larger move by MediaCom to enhance its digital offerings and help its clients successfully compete in the digitally-driven world.

* Specializing in complete digital and interactive marketing strategy, Beyond Interaction's partnership with Visible Technologies further enables BI to leverage a strong data foundation to ensure clients' goals and objectives are met, while also fostering long term customer value and increasing brand saliency.

QUOTES

* "Beyond Interaction is a leader in creating highly successful, research-driven campaigns that deliver real business results. We're excited about our partnership and look forward to driving Beyond Interaction's superior client services by helping their clients successfully participating in social media -- an area that represents a new frontier in media distribution." -- Adam Selig, CEO, Visible Technologies.

* "As our clients turn to social and digital media to recapture the increasing number of consumers drifting away from traditional marketing channels, it is imperative for them to understand the return and impact of their media spend. Our partnership with Visible Technologies helps us deliver this type of actionable intelligence and quantifiable insight to improve our clients' ability to listen, learn, measure, and participate in social media. This type of intelligence is critical to helping us understand the role of social media within a marketing strategy. And critically, it also functions as a driver of integrated marketing and media solutions." -- Laura McFarlane, managing partner and chief strategy officer, Beyond Interaction.

SUPPORTING RESOURCES

Beyond Interaction

http://www.beyondinteraction.com/

MediaCom

www.mediacom.com

Visible Technologies

http://www.visibletechnologies.com

TruCast[R]

http://www.visibletechnologies.com/solutions/trucast.php

Upcoming Events

http://www.visibletechnologies.com/news/events.php

VisInsights Blog

http://www.visinsights.com

About Visible Technologies

Visible Technologies helps companies listen and learn what consumers are saying about them online, and it enables brands to participate in the right conversations with the right influencers at the right time. With this real-time business insight and response, companies build relationships with customers, bolster their brands and grow revenue. Its innovative TruCast[R] platform is the industry's first complete solution for social media analysis and participation. Visible Technologies also helps brands and individuals manage and protect their online reputations with the powerful TruView[TM] search engine solution. For more information, go to http://www.visibletechnologies.com, or follow the blog at http://www.visinsights.com.

About Beyond Interaction

Beyond Interaction is a global digital and interactive marketing agency, with future-forward proprietary technology that works to grow clients' businesses. It is part of MediaCom, one of the world's largest Media Communication Specialists, with billings exceeding US$18 billion and 111 offices in 89 countries around the globe. Our "People First Better Results" philosophy drives our strategy and reflects our belief that putting People -- employees, clients and consumers -- at the core of our business leads to optimum business results. In addition to Beyond Interaction, the MediaCom family of companies includes other leaders in their fields including: MediaCom Direct, our direct response experts, creating close, measured connections with consumers; MediaCom ESP, entertainment and sponsorship specialists that connect brands to consumers when they are most open to product messages; and MediaCom Business Science, focused on helping clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, one of the world's largest marketing communications companies, and is a part of Group M, WPP's media agency group which is the largest worldwide. For further information, visit www.beyondinteraction.com and www.mediacom.com.