iMagicLab Acquires Assets of 5Square.com to Expand Automobile Industry CRM Product Suite

Business Wire, July 9, 2008

Nation's Fastest Growing Customer Relationship Management Company adds California Office

OWINGS MILLS, Md. -- iMagicLab, the nation's leading software provider for automobile dealers, is pleased to announce today that it has acquired substantially all of the assets of privately-held 5Square.com, a provider of Web-based Sales Force Automation (SFA) and Customer Relationship Management (CRM) applications for the automobile retailing space. iMagicLab will integrate 5Square's SFA and CRM software into its DealerCRM(TM) platform to provide a more expanded suite of integrated applications that address each of its core customer groups. iMagicLab expects to retain 5Square's key employees and existing operations in Westlake Village, CA and will continue to support 5Square's current customer base.

"The chance to integrate 5Square's industry-leading mission critical data facilities to iMagiclab's advanced DealerCRM platform was just a no brainer. They spent tens of millions of dollars and over five years building their infrastructure. In our industry what they created is unique, scalable and was a perfect fit for our rapidly expanding business," said Richard Keith Latman iMagicLab's Chief Executive Officer. "The result is that with this acquisition we have added capacity, expertise, amazing people, and a patent-pending process that is the right fit for a large section of the automobile retailing world. iMagicLab has never been stronger, and we're proud to welcome the former 5Square to the family."

iMagicLab also announced today the expansion of its Owings Mills, Maryland Corporate Centre with the lease of over 11,000 new square feet of office space. The new facility will be used to accommodate the growing application support team, a new call center to support car dealer requests, and the new iMagicLab University training facility.

About 5square.com (www.5square.com)

Based in Westlake Village, CA, 5square.com has brought together a unique team of world-class experts in both retail automotive and software. 5square.com is a Sales Process Management System. It's easy to setup, easy to use and is a single system that optimizes a dealership's sales process, capturing and tracking every aspect of every lead, every deal, every time. Handoffs between the BDC, the internet department, sales, the desk, and F&I are completely seamless.

It provides a whole new level of visibility and enforcement across the dealership - and the results to match. The system integrates easily with the major DMS systems. It is Web-based and allows dealers to concentrate on cars instead of computers. Automated configuration and hands-on training get dealerships running in only a few days. For more information visit www.5square.com or call 877.577.8273.

About iMagicLab (www.imagiclab.com)

iMagicLab is the fastest growing customer relationship management software company aimed at the expansive automobile retailing marketplace, and is an approved solution for most of the major automobile manufacturers in the United States. The company creates customer relationship software (CRM), internet lead management solutions (ILM), inventory management systems, service retention, lead generation, websites, DeskLog, AutoPencil and eBay auction services specifically for the automobile retailing industry.

Visit the company's Web site at http://www.imagiclab.com for further information on iMagicLab or contact Richard Keith Latman at 410-753-4825 - sales@imagiclab.com