Looking for a Last Minute Father's Day Gift? Amazon Kindle is the Top-Selling and "Most Wished For" Consumer Electronics Product on Amazon.Com—Order Today and Get Free 2-Day Shipping

Business Wire, June 10, 2008

Amazon Also Announces New Kindle Content Available for Wireless Download, Including Popular Books Such as Barbara Walter's "Audition" and Scott McClellan's "What Happened," Periodicals Such as US News & World Report, Shanghai Daily and the International Herald Tribune, and Blogs Such as TV Guide Hotlist and PopMatters

SEATTLE -- Wondering what Dad wants for Father's Day this year? Chances are he has a Kindle in mind. Amazon announced that as of today, Kindle is the top-selling product among Amazon's vast selection of consumer electronics products and the "Most Wished For" electronics item by Amazon customers (http://www.amazon.com/gp/gift-central/gift-guides/most-wished-for/ 172282/ce). (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.) Kindle is Amazon's portable reader that wirelessly downloads books, blogs, magazines and newspapers to a crisp, high-resolution electronic paper display that looks and reads like real paper. Order a Kindle today at a new lower price of $359 and it will ship with free two-day shipping, just in time for Father's Day. For more information on Kindle or to order a Kindle, visit http://amazon.com/kindle.> "It's no secret that a lot of us wait until the last minute to buy a gift for Dad. With more than 125,000 books to choose from, in addition to magazines, newspapers and blogs, Kindle is the perfect gift for any dad who wants to have his books and newspapers with him anywhere he goes," said Ian Freed, Vice President, Amazon Kindle.

Amazon has increased the number of book titles available on Kindle from 90,000 to 125,000 since Kindle was introduced last November, with more books being added every day. Popular new books include Barbara Walter's "Audition," Scott McClellan's "What Happened" and John Sanford's "Phantom Prey." Like all other Kindle books, they are available for wireless download in less than 60 seconds. New York Times Best Sellers and New Releases are $9.99 or less on Kindle, unless marked otherwise.

Dozens of newspapers, magazines and blogs have also been added, including US News & World Report, Shanghai Daily, The International Herald Tribune, TV Guide Hotlist and PopMatters. Newspaper subscriptions are auto-delivered wirelessly to Kindle overnight so the latest edition is waiting for customers when they wake up. Blogs are updated and downloaded wirelessly throughout the day so Kindle customers can read blogs whenever and wherever they want.

About Amazon.com

Amazon.com, Inc., (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as books, movies, music & games, digital downloads, electronics & computers, home & garden, toys, kids & baby, grocery, apparel, shoes & jewelry, health & beauty, sports & outdoors, and tools, auto & industrial.

Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS), and Amazon Mechanical Turk.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and the Joyo Amazon websites at www.joyo.cn and www.amazon.cn.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Amazon Kindle is sold through Amazon Digital Services, Inc.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2007, and subsequent filings.