Announcing Primera's New "Rent & Rip" Program for Apple® iTunes® or Windows Media Player

Business Wire, June 11, 2008

PLYMOUTH, Minn. -- Primera Technology, Inc., the world's leading developer and manufacturer of CD, DVD, and Blu-ray disc duplication and printing equipment, has unveiled its new Rent & Rip Program for Personal CD Collections.

Under the terms of the program, customers can rent a Primera Bravo SE(a) Disc Publisher along with the company's PTRip software for just $299 per week. The Bravo SE's built-in robotics will load personal music CDs into the unit and rip tracks into Apple iTunes or Windows Media Player - automatically and "hands-free." Round-trip transportation is included in the rental fee.

"By loading up their CDs and walking away, users will discover a way to bring new life to any CD collection, whether it is at home, work, or at a house of worship," said Mark D. Strobel, Primera's Vice President of Sales and Marketing. "Sending 1,000 CDs to a service could easily cost $1,000 before shipping costs. For just $299, our Rent & Rip Program lets you do the same thing yourself - without the risk of sending away your valuable CD collection."

The program is simple to use and requires just three steps:

1. Place CDs into a Bravo SE Disc Publisher's input bin,

2. Launch PTRip,

3. Click "Load to iTunes" or "Load to Windows Media Player."

The process repeats until all CDs in the input bin are processed. Simply remove the ripped discs from the output bin, reload the input bin and click the Import button again to continue.

Primera's Rent and Rip Program is available now at the company's main website: www.primera.com.

About Primera Technology

Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is the world's leading developer and manufacturer of CD/DVD/BD duplication and printing equipment. Primera is known for its award-winning Bravo line of CD/DVD/BD publishers including the world's best-selling Bravo SE, Bravo II, BravoPro and Bravo XR-Series Disc Publishers (Disc Publisher SE, II, Pro and XR-Series in Europe and Scandinavia).

(a)The ripping hardware for the Bravo SE Rent & Rip Program is specifically designed for only ripping.

More information about Primera, its history and products is available on the Internet at www.primera.com or by calling 1-800-797-2772 (USA and Canada). Outside of the USA and Canada, call (763) 475-6676 or FAX (763) 475-6677. E-mail to sales@primera.com. In Europe and Scandinavia, contact Primera EUROPE in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at sales@primeraeurope.de. In Asia Pacific, contact Primera Asia Pacific by phone at +852-3014-7827 or by email at sales@primera-ap.com.

Notes to Editors: PTRip is a trademark and Bravo and Primera are registered trademarks of Primera Technology, Inc. All other trademarks are the property of their respective companies.