'Strategy Analytics' "iPhone 2.0: Is Apple Ready for Business?"

Business Wire, June 11, 2008

New Business Features will help iPhone in the Enterprise, but are they enough?

LONDON -- The latest report from the Strategy Analytics Wireless Enterprise Strategies, "iPhone 2.0: Is Apple Ready for Business," evaluates Apple's positioning for business with the expected launch of iPhone 2.0 software, SDK and enterprise features.

This report draws on Strategy Analytics' survey of IT decision makers' perspectives on priority areas of IT spending and Apple's positioning across companies with different levels of wireless spending intentions. It also examines differing IT requirements for mobility within organizations, Apple's competitive positioning for business, projections for Apple's expected business reach and an analysis of the developer and ISV ecosystem for major platform providers and smartphone vendors.

Andrew Brown, Director of Wireless Enterprise Strategies, commented, "The new business features and rich developer ecosystem that will make the launch of Apple's 2.0 software, SDK and new iPhone more palatable to enterprises will help Apple make inroads into businesses. However, barriers such as centralized purchasing, smartphone platform standardization, granular and centralized mobile device management and potential exposure of platform APIs and consequent lack of security, are some of the features that will affect Apple's ability to penetrate the enterprise market."

David Kerr, VP at Strategy Analytics added, "iPhone 2.0 will certainly appeal to mobile professionals and will be brought into the enterprise through self-fulfilling senior managers. However, we doubt whether the iPhone will be on the approved list for all but the most influential of business unit heads and key revenue generators."

This wireless enterprise strategies report, "iPhone 2.0: Is Apple Ready for Business?" can be accessed by clients to the Wireless Enterprise Strategies service at: www.strategyanalytics.com

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Strategy Analytics, Inc focuses on market opportunities and disruptive forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent Systems Implementation Strategies and High Frequency Market intelligence. www.strategyanalytics.com