Business Services Industry
RadioShack Teams with Powered Inc. to Help Shoppers Pick Perfect Gifts for Dad
Business Wire, June 11, 2008
Free Online Courses Educate Consumers about the Hottest Tech Products and Trends to Create Personalized Gifts for Father's Day
FORT WORTH, Texas & AUSTIN, Texas -- Looking for the perfect gift that's sure to create a smile from Dad as Father's Day approaches? Give the gift of technology by visiting the RadioShack Learning Center where free online courses can help you pick - or even create - a gift that is sure to please.
Designed to help consumers select, understand and use technology to Do Stuff to enhance their personal lives, the new Learning Center (http://learningcenter.radioshack.com/) serves the RadioShack.com online community with a range of educational courses on the hottest topics like wireless communications and multimedia entertainment. Each course is moderated and taught by instructors from across the country, including award-winning authors, technology leaders and technology professionals.
New to the RadioShack Learning Center are interesting new interactive courses focused on making this year's Father's Day special, including:
* The Ultimate Man Cave: With a little planning, students can build a full-fledged multimedia sanctuary for Dad. Find out how to get the best sound and picture out of movies, sports and other programming; effortlessly move images and music to where Dad wants them to be; and build the ultimate digital entertainment space for men.
* Ways to Take Your Life Mobile: This multi-lesson course shows how technologies like Bluetooth, and mobile devices like smartphones and PDAs, are changing the way people live by getting them out of the house and office. Make life easier for the Dad-on-the-go by learning about these new technologies and which plan would work best for him.
Designed entirely around the customer and the community, the RadioShack Learning Center features the ability to access message boards and interact with instructors. Courses are completely free but limited on a first-come, first-serve basis. Courses include varying numbers of lessons depending on the complexity of the topic. Once a lesson is posted, it remains accessible 24/7 until the course's end date. Course content on RadioShack.com is hosted and developed in partnership with Powered Inc., a leading provider of social commerce applications.
"Online and off, RadioShack is the destination of choice for consumers who want to Do Stuff with technology," said RadioShack's Executive Vice President, General Merchandising Manager, Peter Whitsett. "The Learning Center has proven to be very popular by allowing consumers to understand new technologies at their own pace, while selecting and using the right solutions for their individual needs."
"By integrating the Learning Center into its Do Stuff campaign, RadioShack is able to use the power of community to connect with customers on a deeper and more effective level," said Buck Krawczyk, vice president of marketing at Powered. "We are very excited to support this social marketing initiative with superior education-based content and community features that make it easy to choose the right products - for themselves, their parents or loved ones."
About RadioShack Corporation
RadioShack Corporation (NYSE: RSH) is one of the nation's most experienced and trusted consumer electronics specialty retailers. Operating from convenient and comfortable neighborhood and mall locations, RadioShack stores deliver personalized product and service solutions within a few short minutes of where most Americans either live or work. The company has a presence through almost 6,000 company-operated stores and dealer outlets in the United States and nearly 800 wireless phone kiosks. RadioShack's dedicated force of knowledgeable and helpful sales associates has been consistently recognized by several independent groups as providing the best customer service in the consumer electronics and wireless industries. For more information on RadioShack Corporation, or to purchase items online, visit www.RadioShack.com.
About Powered Inc.
Austin-based Powered Inc. is the market and technology leader in social commerce solutions that engage consumers and move them from consideration to purchase faster. Powered provides a proven way for the world's largest brands to use social commerce to drive sales, build brand loyalty and deliver a significantly higher ROI than other marketing programs. Manufacturers, retailers, media properties and web publishers also rely on Powered to gain new insights into consumer attitudes and buying behavior. Powered clients include Atkins, BusinessWeek, HP, iVillage, Motorola, RadioShack, Sanofi Aventis, Shire and Sony, among others. For more information, visit www.powered.com.
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