Car Dealers Disclose Auto Industry Buying Tip to All the Smart Women Who Buy Cars

Business Wire, June 11, 2008

STONY BROOK, N.Y. -- Every day in America women are buying cars yet automobile marketers aren't giving priority to improving a woman's car-buying experience. Forrester Research points to female car buyers who are "lost in translation," meaning: Auto manufacturers' web sites use technical car talk like "trim level" and "power train," so it's no surprise that women engage less with brand sites compared to men. After viewing these sites, many women end up feeling well...not so smart. This is a huge opportunity loss for car dealerships as they try to attract female customers who are collecting more than 68% of the research information to buy a car from the Internet, according to a study published by Road and Travel.

Industry experts recognize that women influence 80% of all vehicles purchases in the US and buy approximately 50% of all new and used cars and 40% of all trucks. So why aren't women car buyers taken more seriously? In early 2007 this under-served demographic peaked the interest of a sociology major at New York's Stony Brook University. Jenna Frederick is a member of the Net Generation (18-27 years olds also known as Millennials or Gen Y), the first generation to grow up immersed in a digital and Internet-driven world. She also grew up as an auto industry insider and she knows a secret: your car buying experience IS better if you know someone inside the business. Jenna's dad, Ronald Frederick, a former General Manager and veteran automobile salesman, has granted a valuable and simple favor to countless friends, family members, and acquaintances:

* Ron calls a Dealership that he knows has a reputation for integrity.

* He tells the General Manager that he is referring to the dealership someone who is shopping for a car.

* As an industry-insider courtesy, the General Manager knows to assign this referral a salesperson with high customer satisfaction ratings.

The result is a pleasant shopping experience free of intimidation and high pressure. Jenna has combined her Dad's expansive network with modern technology on www.SmartWomenBuyCars.com.

Visit the Smart Women Buy Cars website and you get:

* Referrals to local dealerships with personnel who have been trained to be female-friendly and are recognized through the industry and by their peers as holding the highest standards for customer satisfaction.

* Direct access to SmartWomenBuyCars.com certified dealer inventory. Link directly to dealerships that employ the latest technology in delivering accurate inventory and pricing information.

* "Meet our Dealer" videos that give ladies a chance to see and hear male and female salespeople before they step into the dealership.

* Women-only live chat sales and information.

* Exclusive "hotlists" - special pricing offered by dealers only to SmartWomenBuyCars.com customers

About SmartWomenBuyCars.com:

SmartWomenBuyCars.com: female-friendly shopping for autos on-line.