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Rocky Mountains in New York; Innovative Coors Light Float Showers Manhattan with Snow
Business Wire, June 11, 2008
GOLDEN, Colo. -- While two million Latinos celebrated at the Puerto Rican Day Parade in over 90 degree weather, the Coors Light Silver Bullet train brought the Rocky Mountain cold refreshment of Coors Light to downtown Manhattan. Mauricio Cardenas, Coors' chief officer, Latin America and U.S. Multicultural Markets, said Coors Light continues to bring cold innovations to the market. "The innovative Coors Light float featured a shower of realistic-looking snow with the exotic reggaeton rhythms of Tito El Bambino -- that truly brought Rocky Mountain refreshment to life." Coors Brewing Company also reaffirmed its commitment to the Puerto Rican Day Parade and announced scholarships for the next three years.
About Coors Brewing Company:
Coors Brewing Company is a subsidiary of Molson Coors Brewing Company (NYSE:TAP)(TSX:TAP). It is the third largest brewer in the U.S. The company's U.S. brands include Coors Light, Molson Canadian, Coors, Killian's Irish Red, Keystone, Blue Moon, Coors NA and Zima. For more information on Coors, visit the company's Web site, www.coors.com.
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