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Txt C-H-A-S-E 2 Win Free Tix 2 Us Open

Business Wire, June 13, 2008

Bank giving away up to 2,800 free tickets to Tri-state consumers

NEW YORK -- Chase is giving thousands of Tri-state consumers a chance to win a pair of free tickets to the US Open just by texting the word "WIN" to C-H-A-S-E (24273) anytime from Jun. 9 to Aug. 9.

In keeping with today's expectations of instant information and gratification, in the same manner that a customer can text Chase for their account balance through Chase Mobile, Chase will immediately text back entrants to notify them if they've won and direct them to the website www.chase.com/tickets to redeem their prize. Winners can redeem their tickets and non-winners can find out about other ways to qualify for tickets.

"We made it simple and convenient for consumers to score free tickets to the US Open, New York City's most exciting sporting event of the summer," said Michael Cleary, head of marketing for Chase.

Chase launched Chase Mobile last year, becoming the first major U.S. bank to introduce mobile banking using cell phone text messaging to give customers account information on demand.

Other ways to get free tickets

Consumers can visit any of Chase's 800 convenient bank locations in the Tri-state area to qualify for a pair of tickets to the early rounds of the US Open by:

-- Opening a Chase Free Checking account with direct deposit with a minimum $500 deposit or

-- Depositing $15,000 into an existing savings account or brokerage account.

Additional tickets to the Men's and Women's Finals, Semi-Finals and Quarterfinals are also available for larger deposits.

Multimillion-dollar advertising campaign highlights Chase's sponsorship of the US Open

Starting this week, Chase's "Text to Win" promotion is spearheading a broad marketing campaign that leverages parent company JPMorgan Chase's sponsorship of the US Open Tennis Championships. The print, bus shelters, subway stations, commuter rail cars, taxi top and telephone kiosks ads begin this week with the message: C U @ THE OPEN. You could win US Open tickets. Text 'WIN' to CHASE (24273) now!

The multimillion-dollar ad campaign will run through Aug. 9.

Chase also will provide information about the ticket giveaway on ATM screen messages, in brochures at bank branches and with statement inserts.

JPMorgan Chase & Co. is a Corporate Champion sponsor of the US Open and the presenting sponsor of the US Open Women's Singles Championship.

About Chase

Chase is the U.S. consumer and commercial banking brand of JPMorgan Chase & Co. (NYSE: JPM). Chase has more than 800 branches and 2,300 ATMs in the Tri-state area. Nationwide, Chase has 156 million credit cards issued and serves consumers and small businesses through more than 3,150 bank branches, 9,200 ATMs and 290 mortgage offices as well as through relationships with 14,500 auto dealerships and 5,200 schools and universities. It also serves more than 30,000 commercial banking clients, including corporations, municipalities, financial institutions and not-for-profit entities. More information about Chase is available at www.chase.com.

COPYRIGHT 2008 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning
 

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