Research and Markets: SWOT & PEST Analysis of McDonalds and Profiles of their Competitors Burger King and Yum!

Business Wire, June 13, 2008

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/fa9309/analysis_of_mcdona) has announced the addition of the "Analysis of McDonalds Corporation" companyprofile to their offering.

Analysis of McDonalds Corporation. A complete and comprehensive analysis of McDonalds Corporation, includes an overview of the industry the company operates in, a PEST Framework Analysis of the industry, and then moves on to analyzing the company itself.

Company analysis includes a history of McDonalds Corporation, a business segment analysis of the segments McDonalds Corporation operates through, a look at the organization structure of the company, a geographical operating segments analysis, an analysis of the company's major competitors.

A financial analysis of McDonalds Corporation is presented in the report which includes a ratio analysis, basic profit and loss analysis, presentation of the company balance sheet, and much more.

A SWOT Framework Analysis of McDonalds Corporation completes this in-depth company analysis.

Key Topics Covered:

- Executive Summary

- Looking at the Industry

- Industry PEST Framework Analysis

- Looking at the Company

- Looking at Business

- SWOT Framework Analysis

- Profiling the Competition

- Financial Analysis of the Company

- Future Perspective

- Appendix

- Glossary of Terms

Companies Mentioned:

- Burger King Corporation

- Yum! Brands Inc.

For more information visit http://www.researchandmarkets.com/research/fa9309/analysis_of_mcdona.>

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