True Visions Deploys TANDBERG Television Solution for Pay-TV DTH Satellite Service

Business Wire,  June 16, 2008  

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Deploys MPEG-2 Head-End to Extend Multi-Platform TV Service Offering in Thailand

HONG KONG -- TANDBERG Television, part of the Ericsson group (NASDAQ:ERIC), today announced that it has extended its relationship with Thailand's True Visions Public Company Limited Corporation with the provision of a new DTH head-end for the True Visions satellite pay-TV service. The TANDBERG Television solution includes the company's market leading MPEG-2 encoding and video processing systems as well as nCompass control and management. True Visions, formerly known as UBC, is the leading provider of DTH and cable TV in Thailand. True Visions uses TANDBERG Television MPEG-2 SD compression systems to deliver rich entertainment services to one million digital satellite and cable pay-TV subscribers.

"We selected TANDBERG Television's compression solution because of its proven video performance at low bit-rate and delay. TANDBERG Television's solutions have demonstrated stability and reliability throughout their operation on the True Visions DTH platform. This assured us that the new deployment would provide the levels of quality and reliability that we require for such a critical service operation," said Vichai Sernvongsat, Director of Broadcast and Engineering, True Visions Public Company Limited. "TANDBERG Television's leading compression technology allows True Visions to deliver MPEG 2 DTH services with optimum video quality, saving costs and enabling us to provide excellent value for money to our subscribers."

"We are pleased to have extended our relationship with True Visions and are delighted that it is once again drawing upon our experience and expertise in MPEG-2 compression," said Dario Choi, VP and General Manager of TANDBERG Television Asia Pacific. "This deployment illustrates the faith that our customers have in the consistency and performance of our solutions, and the ease with which TANDBERG Television enables them to roll-out new services to their subscribers."

The system has been supplied in partnership with TANDBERG Television's business partner, Strong Brothers 1961, who are providing local integration and support.

"With more than 20 years experience, our team is committed to providing the most advanced digital TV systems. TANDBERG Television's advanced technology leads the way in reliability and serves as the ideal solution to meet True Vision's needs," said Suchet Mahapruekpong, VP Sales & Marketing, Strong Brothers 1961.

About Strong Brothers 1961

TANDBERG Television's business partner in Thailand, Strong Brothers 1961 Company Limited, specializes in the design, supply and integration of broadcast, lighting, satellite and telecommunication equipment to meet a broad range of customer requirements.

About TANDBERG Television

TANDBERG Television, part of the Ericsson Group (NASDAQ:ERIC), delivers the multimedia technology and expertise that is moving digital video forward. Whether it's advanced compression systems, on-demand or content distribution, the company's award-winning solutions are used by the world's leading broadcasters, operators and programmers to deliver new viewer experiences and advertising opportunities. With a broad suite of open, standards-based products, TANDBERG Television offers the highest quality solutions for Digital TV, HDTV, VOD, and IPTV. For more information, please visit www.tandbergtv.com

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