Mall Networks Unveils Version 3.0 of Its Award-Winning Suite of Merchant-Funded Loyalty Shopping Solutions

Business Wire,  June 17, 2008  

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New release features next-generation comparison shopping, enhanced search, and self-learning personalization optimized for multi-channel loyalty programs

LEXINGTON, Mass. -- Mall Networks, the leading provider of merchant-funded loyalty shopping solutions, today unveiled version 3.0 of its multi-channel solution suite. This new version features an advanced faceted search engine to retrieve the most relevant products, offers, merchants and categories, a next-generation comparison shopping engine, and enhanced personalization and micro-targeting to optimize the online and in-store shopping experience for each consumer.

"Loyalty shopping is a key part of the Virgin HealthMiles value proposition, and we look to our partnership with Mall Networks as an important way we can keep enhancing our offering," said Chris Boyce, CEO of Virgin HealthMiles. "The Mall Networks 3.0 release allows us to offer best-in-class comparison shopping and search capabilities to our members - something unique in loyalty shopping and important for us to further differentiate our programs."

Mall Networks 3.0 offers loyalty programs a unique, personalized shopping experience for members to earn bonus rewards by shopping online, in brick-and-mortar stores and through catalogs. Powered by a world-class merchant network and optimized by expert managed services, merchant-funded loyalty shopping solutions from Mall Networks drive tremendous return on investment by enhancing loyalty programs and increasing customer engagement. Highlights of version 3.0 include:

* Comparison Shopping Engine Optimized for Loyalty Programs: Mall Networks 3.0 delivers dynamic, faceted search and personalized comparison shopping across more than 20 million products and offers from hundreds of online and in-store merchants, all optimized for a merchant-funded loyalty shopping experience.

* Multi-Channel Personalization and Micro-Targeting for Improved Conversion & Offer Relevancy: For both online and in-store loyalty shopping channels, version 3.0 further extends best-in-class context-based personalization and micro-targeting of offers, merchants and search results.

* Flexible Segment and Brand Management for N-Tiered Targeting: Mall Networks 3.0 features enhanced configurable segment management capabilities enabling different user experiences and analytics for each customer segment - based on brand, portfolio, product ownership, demographics, or any rules-driven business management goal.

"Merchant-funded loyalty shopping should be considered by all organizations looking to differentiate and increase their customers' engagement through their loyalty programs," said Gwenn Bezard, research director, Aite Group. "To be successful, these loyalty shopping programs need to be personalized, multi-channel, and offer a rich, compelling shopping experience. Mall Networks 3.0 provides a strong solution to meet these requirements."

Dave Andre, president and CEO, Mall Networks, said "Mall Networks 3.0 is another proof point of our clear product leadership and innovation. Our merchant-funded loyalty shopping solutions provide a platform on which our clients can differentiate their loyalty programs and provide unique and compelling value to their members."

About Mall Networks

Mall Networks is the leading provider of merchant-funded loyalty shopping solutions that increase revenue, strengthen customer loyalty, and improve member engagement for a range of industries including financial services, card issuers, airline and hospitality, affinity organizations and loyalty programs. Featuring an integrated network of more than 700 world-class online and bricks-and-mortar merchants, Mall Networks' multi-channel shopping solutions and flexible, on-demand platform power personalized online and in-store shopping programs for more than 30 million consumers. Industry leaders including JPMorgan Chase, Upromise, Verizon, Shop.org, Spirit Airlines, Virgin, and NASCAR rely on Mall Networks to build loyal, profitable customer relationships. Mall Networks is headquartered in Lexington, Mass. For more information, visit www.mallnetworks.com.

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