As It Is, Inc., Converts TrueThinker.com Version 1.0 to Free

Business Wire,  June 17, 2008  

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BUFFALO, N.Y. -- As It Is, Inc., has converted Version 1.0 of TrueThinker.com to be totally free. Having begun development of TrueThinker Version 2.0, As It Is wants to attract early adopters to TrueThinker Version 1.0 who will participate in testing the next version.

New members can subscribe free at www.truethinker.com. Recently, TrueThinker members added public communities to cover the following popular subjects: Fly Fishing, Hiking, Life Cycle Farming[TM], Apple[TM], Social Media, SumoKids[TM].

TrueThinker.com is the first in a line of online tools that are marketed by, or in development at, As It Is, Inc. As It Is, Inc., an intellectual capital development and holding company, recently announced that has secured 60% of its $5 million venture funding target. As It Is raised the funds entirely from private Western New York investors.

Available today at TrueThinker.com, TrueThinker automatically categorizes your website links, files, and images, after its patented Artificial Intelligence (AI) technology called the "AutoGnome[TM]" learns about what data you save and how you organize it.

TrueThinker:

--Helps you manage files, RSS feeds, links, images and more and;

--Allows you to share knowledge easily with - and learn from - communities of people interested in the same topics you are, whether sports such as sumo wrestling, bird watching, and fly fishing, or medical issues, such as allergies and diabetes, or any other areas of interest.

The TrueThinker experience includes these features:

--My TrueThinker webpage, a dashboard or homepage that you can personalize as your portal to the Internet.

--My KnowledgeBank, where you can manually, or your AutoGnome can automatically, store your relevant and valued information so you can find it easily.

--My Communities, where you can join or create groups of people with the same social, business, research, or other interests to share resources and hold public or private discussions.

What's more, you can access TrueThinker and your organized bookmarks and files from any computer, making your accumulated knowledge on just about anything accessible from anywhere.

About As It Is, Inc.

As It Is, Inc., is a private corporation formed in 1999 with an office at the University at Buffalo, State University of New York, Baird Research and Technology Park. Its portfolio of technologies and related intellectual property includes the AutoGnome[TM] and TrueThinker, a commercial-ready business venture to exploit and capitalize on over 40 years of development.

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