Homeminders Announces Joint Education Effort with Institute for Business & Home Safety

Business Wire, June 18, 2008

SCOTTSDALE, Ariz. -- Homeminders[R], the flagship product of Ethix Media, announces its membership in the Institute for Business & Home Safety.

Homeminders supplies specialized web services that enable insurance companies to educate and remind their customers of ways to reduce risks and lower or eliminate claims. After an evaluation of both organizations, it was clear that IBHS and Homeminders share the common goal of helping keep people safe while reducing property claims.

According to Julie Rochman, IBHS President and CEO, "With personalized, automated expert reminders and space to securely store home and personal property information in their online data archive, Homeminders provides a creative, thoughtful way to educate homeowners about the care they should take to maintain their property. By making prevention a routine part of home ownership, what could be a daunting process becomes less so. Homeminders provides a valuable service that helps both consumers and our member insurance companies."

The Homeminders system simplifies home management by creating a detailed home maintenance plan that covers every facet of a home's upkeep. It acts as a central Web-based storage solution for owner's manuals, warranty documents, receipts and photo records. Personalized homecare schedules and monthly email reminders help homeowners make important decisions about their homes quickly and easily while managing their contractor/handyman relationships more efficiently. Newly announced programs will launch in Summer 2008 that generate weather alerts and email homeowners on steps to take to stay safe and protect their property through the STAR Program - Savings Through Accelerated Replacement. According to David Gray, Vice President, Ethix Media, "the STAR Program will clearly demonstrate the financial ramifications of maintaining and replacing systems along with discounts, credits and rebates from providers, manufacturers, and insurers. We'll not only educate the homeowner but we incentivize them to take action - Now!

"We're excited to join IBHS and team-up where we can to glean new information, spread the word and fortify relationships with other members. As the leading industry voice in preparing for disaster, IBHS was an easy choice for us. We're proud to join them and offer tools that can systematically reduce and mitigate risk and loss," continues Gray.

About the Institute for Business & Home Safety

IBHS (www.DisasterSafety.org) is a national nonprofit research organization supported by the property insurance industry. The Institute works to reduce the social and economic effects of natural disasters and other risks to residential and commercial property by conducting research and advocating improved construction, maintenance and preparation practices.

About Ethix Media

Ethix Media was founded in 2004 by Jack Cleeves and Lawrence W. Smith, PhD, to empower homeowners to make intelligent choices about their homes through an array of products and services. Centered on alleviating the stresses of homeownership, its premier service, Homeminders, is a personalized online resource for busy homeowners that provides a customized home maintenance plan and personalized upkeep schedules. The Homeminders system organizes home details into a dashboard view, so maintenance decision making can take just minutes per month, saving homeowners time and money while eliminating stress. Homeminders also features articles and resources from leading industry experts to educate homeowners about important home maintenance issues. For more information, please visit www.ethix.com or call 1-888-TO-ETHIX.