IBM Cognos Business Intelligence Software Helps Creativity Inc. Win TechTarget 2008 Midmarket IT Leadership Award

Business Wire, June 18, 2008

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About Creativity, Inc:

Creativity Inc. is a leading designer, marketer and distributor of arts and crafts products. It sells its proprietary designs and brands, plus commodity products primarily to national craft chains and mass merchandisers, and to a lesser extent, independent craft retailers. Westrim Crafts, the predecessor to Creativity Inc.was started in the early 1950's providing trimmings and notions for the costumes in the movie industry. In the early 1970's WTC started selling products to craft retailers. Creativity Inc., in its present form, was established in 2002 as an organization incorporating several unique branded, wholesale distribution companies in the crafts sector. Today, the Company's products are sold under 5 major identifiable company names: Autumn Leaves, Blue Moon Beads, Crop In Style, DMD and Westrim Crafts. With nearly 300 employees and multiple warehousing locations, Creativity Inc. is one of the top 5 suppliers to the craft market. For more information, visit http://wwwcreativityinc.com

About Cognos, an IBM company:

Cognos, an IBM company, is the world leader in business intelligence and performance management solutions. It provides world-class enterprise planning and BI software and services to help companies plan, understand and manage financial and operational performance. Cognos was acquired by IBM in January 2008. For more information, visit http://www.ibm.com/software/data/ and http://www.cognos.com

Cognos and the Cognos logo are trademarks of Cognos ULC (formerly Cognos Incorporated) in the United States and/or other countries. IBM and the IBM logo are trademarks of International Business Machines Corporation in the United States, or other countries, or both. Other company, product, or service names may be trademarks or service marks of others.