In Tough Economic Times, Stretch Your Marketing Dollars With Signs

Business Wire,  June 18, 2008  

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FASTSIGNS([R]) offers advice to companies on economic marketing initiatives

CARROLLTON, Texas -- Everywhere you turn, prices are on the rise. Gas is hitting record levels. Trips to the grocery store aren't easy on the pocketbook. Businesses are struggling to bring in customers, who are also becoming more wary of their spending in this uncertain economy. Industries both large and small are looking for any edge in today's sluggish economy, using every media available. With all the competition for attention, how does a company stand out and not break their budget?

One tried and true method still reigns supreme. Signage is one of the best uses of a company's advertising dollars and allows for even the smallest business to gain attention.

According to the U.S. Small Business Administration, signage is the least expensive, yet most effective form of advertising available. No other form of advertising comes close to matching the efficiency and cost-effectiveness, dollar for dollar, of the on-premise sign.

Drue Townsend, senior vice president of marketing for international sign and graphics franchisor FASTSIGNS International Inc. says, "Signs are especially valuable to businesses that cannot afford to mount major advertising campaigns like large national corporations. Regardless of the economic situation or company size, signs help consumers remember the business' location and offerings, prompt purchases, change purchase decisions and build brand equity."

Advertising during a slow economy creates a competitive advantage. In these tough times, consider the many signage options available, which are cost-effective and easily changeable. Studies show by rotating among several designs, you can keep your message fresh and your customers attentive:

* Custom banners

* Banner stands/exhibits

* Labels and decals

* Vehicle graphics

* Magnetic signage

* Point-of-purchase signs and posters

* Window, floor and ceiling graphics

* Backlit displays

* Yard signs

While every business is unique, sign industry research indicates that the return on investment for signs is strong. Your sign is your voice -- communicating with potential customers who could do business with you.

For more information, visit www.fastsigns.com.

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