BroadVision to Highlight Commerce Agility Suite and eMerchandising Solutions at Events in France and U.S

Business Wire, June 2, 2008

REDWOOD CITY, Calif. -- BroadVision, Inc., (OTCBB:BVSN), a global provider of strategic e-business solutions, today announces that it will participate in the following events to showcase the agile e-commerce solution, Commerce Agility Suite (CAS) and application for online B2B and B2C merchants - eMerchandising.

* Internet Retailer Conference & Exhibition 2008, Booth #504 - June 9-11, McCormick Place, Chicago, IL. http://www.irce.com.

* Executive Breakfast with Micropole-Univers - June 26, Paris, France. For more information, go to: www.broadvision.com and click the banner.

* shop.org Online Merchandising Workshop, Booth #19 - July 14-16, Hyatt Regency Huntington Beach Resort & Spa, Huntington Beach, CA. www.shop.org/web/merch08/home/.

* shop.org Annual Summit 2008, Booth #818 - September 15-17, Mandalay Bay Resort & Casino, Las Vegas, NV. http://www.shop.org/web/summit08/home/.

In today's tightening economy, marketers need to find solutions that provide value-based selling solutions, content management and process management. At these events, customers and prospects will be able to see the BroadVision[R] flexible application environment of the Commerce Agility Suite[TM] solution and view demonstrations of the eMerchandising[TM] application -- a powerful, patent-pending merchandising engine for retail and B2B2C commerce sites.

Both solutions are based on BroadVision's Kona * Kukini[TM] framework. Commerce Agility Suite delivers out-of-the-box, robust B2B2C capabilities with extended personalization capabilities and integrated Content Services[TM] publishing solution; eMerchandising is for merchants to create personalized, value-based selling scenarios to gain greater share of wallet. eMerchandising integrates with either BroadVision or non-BroadVision commerce platforms.

BroadVision Kukini

The Kukini[TM], standards-based toolset enables agile application development and facilitates more effective collaboration between business and IT professionals throughout the e-business evolution process. It transforms tedious tasks in website construction such as page layout, site navigation, data presentation, and report generation from difficult exercises in coding into straightforward assembly of preconfigured patterns. Incorporating XML standard formats and rich Web 2.0-based user experiences, and packaged as an extension module to the popular Eclipse interactive development environment, Kukini leverages the Kona[TM] framework's core capabilities such as the BroadVision Process[TM], Content Services and Personalization technologies.

About BroadVision

Driving innovation since 1993, BroadVision is a global provider of strategic e-business solutions. Our modular applications and agile toolsets, built on a robust framework for personalization and self-service, power mission-critical web initiatives that deliver unparalleled value to diverse customers worldwide. Hundreds of organizations, serving over 50 million registered users -- including Baker Hughes, Bank of Argentina, BioRad Laboratories, Epson America, Fiat, Hilti, Iberia, ING Bank, PETCO, Prime Polymer, Sony, Verifone and Xerox -- rely on BroadVision as their choice for e-business.

For more information about BroadVision, Inc., call 650.331-1000, email mediarelations@broadvision.com or visit www.broadvision.com.

BroadVision, Commerce Agility Suite, eMerchandising, Kona * Kukini, Content Services, Kukini, Kona and Process, are trademarks or registered trademarks of BroadVision, Inc. either in the United States and other countries