Apptera Selected by AlwaysOn as an OnHollywood 100 Top Private Company

Business Wire, June 2, 2008

Award recognizes company's leadership in emerging mobile technology for digital entertainment and media

SAN BRUNO, Calif. -- Apptera, the voice and visual mobile advertising company, today announced that it was honored as one of the AlwaysOn's OnHollywood 100 Top Private Companies. The OnHollywood 100 is a power list of the top private emerging technology companies in digital entertainment and media. The AlwaysOn editorial team picked Apptera and its innovative voice and visual mobile advertising network, MobileAd Xchange, based on a set of five criteria--innovation, market potential, customer adoption, media buzz and investor value creation.

Apptera's mobile advertising technology delivers contextual multimedia promotions to callers when they interact with speech-enabled applications, such as movie showtime and ticketing services. For example, callers seeking tickets for a certain movie could hear an ad for another movie with the same rating, in the same genre, or with the same stars.

"As our recent Iron Man promotion showed, Apptera can help Hollywood studios engage with movie fans on their mobile phones with our voice and visual advertising capabilities," said Randy Haldeman, chief marketing officer at Apptera. "This industry-first technology offers the studios and their agencies a unique opportunity to target 'trend-spreaders,' that is the mobile and connected 18-35-year-old demographic that love to share their passion about the movies and music they love."

The OnHollywood 100 was selected from more than 1000 companies, peer-nominated by leading venture capitalists, investment bankers and industry analysts.

"This year's OnHollywood 100 represents the brightest of the innovators in the new media space. We are enthusiastic about gathering the leaders in a collaborative environment that fuses these two industries together, culminating in the richest, most progressive conversations on Hollywood's digital movement," said Tony Perkins, founder and CEO of AlwaysOn.

Apptera and the rest of the OnHollywood 100 will be honored at the OnHollywood & BRiM event on June 10-11, 2008 at the Sofitel Hotel in West Hollywood, Calif.

A full list of all the OnHollywood 100 companies can be found on the AlwaysOn Web site at: http://onhollywood.goingon.com/.> About OnHollywood 2008

June 10-11 @ The Sofitel Hotel, West Hollywood, Calif.

OnHollywood is where cutting-edge technology CEOs from the back streets of Silicon Valley meet the Hollywood digital entertainment and media elite. This two-and-a-half-day executive event features high-level debates on which forces are disrupting user behavior and creating new opportunities, content strategies and monetization schemes in the video, music, gaming, search, and mobile industries. Our editors will also honor the OnHollywood 100 Top Private Companies and feature the Best of Broadband "BOB" Awards. Fifty of the top CEOs from the OnHollywood 100 will pitch their market strategies to a panel of industry experts in our "CEO Showcase."

About Apptera

Apptera is a pioneer in voice & visual mobile advertising. Apptera's MobileAd technology generates revenue for Free-411 services, social music services and movie ticketing applications. The services are provided in-call, at the exact moment a consumer is interacting with a business. Dozens of companies have adopted Apptera's technology, and, through these customers, more than 1,800 businesses in the entertainment, communications and retail industries use Apptera's award-winning solutions. Founded in 2001, Apptera is a privately held Silicon Valley-based technology company funded by leading venture capital firms. For additional information, visit www.apptera.com.

About AlwaysOn

ALWAYSON ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, ALWAYSON continued to lead the media industry in innovation by introducing a social network where members can connect and engage. ALWAYSON is also revolutionizing the media business by applying its open-media principles to its executive event series (STANFORD SUMMIT, ALWAYSON HOLLYWOOD, ALWAYSON MEDIA and GOINGGREEN) and quarterly print "blogozine" by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, ALWAYSON is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.