Inform Technologies Founder and Chief Technology Officer Joseph Einhorn Named Ernst & Young Entrepreneur Of The Year® 2008 Award Finalist in Metro New York Area

Business Wire, June 2, 2008

NEW YORK -- Inform Technologies today announced that founder and Chief Technology Officer Joseph Einhorn is a finalist for The Metro New York Ernst & Young Entrepreneur Of The Year([R]) 2008 Award. According to Ernst & Young LLP, the awards program recognizes entrepreneurs who demonstrate extraordinary success in the areas of innovation, financial performance and personal commitment to their businesses and communities. Mr. Einhorn was selected as a finalist from over 40 nominations by a panel of independent judges. Award winners will be announced at a special gala event on Thursday June 26th, 2008 at The Marriott Marquis, Times Square, New York.

"At Inform, we rely on innovation and entrepreneurship and bring them to bear for our clients - media companies that need to generate more value and more revenue from their online content," Mr. Einhorn said. "We're honored that our everyday approach has been singled out, and that we're recognized by Ernst & Young as an Entrepreneur of the Year finalist."

Inform Technologies is a journalistic technology solution for established media brands that automatically searches, organizes and links content to provide a rich, compelling experience that attracts and retains readers. Inform uses proprietary rules and algorithms to identify topics and articles that are similar and relevant to each other - quickly and cost-effectively. The technology then creates links between articles as well as dynamic topic-specific pages that pull together articles, blogs, webcasts and videos on a given subject. Links and topic pages are automatically updated as the software continuously learns how particular words - such as "Barack Obama" and "working class" - are related to each other. This is done in real time, leveraging breaking news.

Close to 100 major media and business properties currently use Inform, including WashingtonPost.Newsweek Interactive, NBC, Cox Newspapers, Ziff Davis and Conde Nast's Portfolio.com.

The Ernst & Young Entrepreneur Of The Year awards program celebrates its 22nd anniversary this year. The program has expanded to recognize business leaders in over 135 cities in 50 countries throughout the world.

Regional award winners are eligible for consideration for The Ernst & Young Entrepreneur Of The Year national program. Award winners in several national categories, as well as the overall national Ernst & Young Entrepreneur Of The Year award winner, will be announced at the annual awards gala in Palm Springs, California on November 15, 2008. The awards are the concluding portion of Ernst & Young's Strategic Growth Forum, the nation's most prestigious gathering of high-growth, market-leading companies.

Sponsors

Founded and produced by Ernst & Young LLP, The Entrepreneur Of The Year awards are pleased to have SAP and the Ewing Marion Kauffman Foundation as national sponsors.

The Metro New York Program is also sponsored locally by the following:

Platinum Level

HSBC, Marsh and Russell Reynolds Associates

Gold Level

Curran & Connors and Scherzer International

Silver Level

Bowne, WilmerHale and Withum Smith Brown

About Inform Technologies

Inform Technologies is a new technology solution for established media brands that automatically searches, organizes and links content to provide a rich, compelling experience that attracts and retains readers. Inform's journalistic technology platform does the work necessary to support an editorial team, continually teaching itself how information is related and automatically updating links and topics as the context changes. Inform uses artificial intelligence tools, natural language processing, identification of topics, and the continual scanning and processing of content as it is published anywhere on the Internet. Inform is a Software Information Industry Association Finalist in the category of Best Content Aggregation Service and was founded in 2004.

About Ernst & Young's Entrepreneur Of The Year

Ernst & Young's Entrepreneur Of The Year is the world's most prestigious business award for entrepreneurs. The award makes a difference through the unique way it encourages entrepreneurial activity among those with potential and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global award of its kind, Ernst & Young Entrepreneur Of The Year celebrates those who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national and global awards programs in more than 135 cities in 50 countries.

About Ernst & Young

Ernst & Young is a global leader in assurance, tax, transaction and advisory services. Worldwide, our 130,000 people are united by our shared values and an unwavering commitment to quality. We make a difference by helping our people, our clients and our wider communities achieve potential.

For more information, please visit www.ey.com.

Ernst & Young refers to the global organization of member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients.