Business Services Industry

Retail Giants Join Forces to Help Consumers During Economic Crunch

Business Wire, June 2, 2008

SPRINGFIELD, Mo. -- The country's largest and most respected boating retailers, Bass Pro Shops and MarineMax, pooled their resources in a unique joint promotion that started May 30. For 16 days the two companies will host joint events on-site at 17 Bass Pro Shops across the country. During this period, MarineMax and Bass Pro Shops combine their leading popular brands to create a huge selection for consumers to choose from - all in one location.

The two retailing giants agreed to join forces to kick off the boating season, which began Memorial Day weekend in many markets. "Both our companies offer a great outdoors lifestyle with tremendous value to our customers. In today's environment, we believe that added convenience delivers additional value. Customers visiting our joint events will be able to choose from the #1 brands in every significant product category all in one place," says Glenn Sandridge, vice president of marketing for MarineMax. "Plus, in today's market environment, we have not only large inventories and great pricing, but also factory authorized offers that produce even better deals for consumers."

The timing of the event coincides with Bass Pro Shops Father's Day Event with great savings on a full array of merchandise for Dad. "The Great American Boat Sale adds another level of excitement to one of our biggest events of the year. In addition to the incredible boat selection, there will be a lot of games, free food, prizes and fun for the whole family," says Stan Lippelman, vice president of marketing for Bass Pro Shops. "We are excited about joining up with another quality organization. MarineMax has a great reputation in the marine industry. We think that consumers will come to our event expecting the best. And they'll get it from everyone involved."

The Great American Boat Sale event is being held at all other Bass Pro Shops and MarineMax stores, and also includes independent Tracker dealers in markets across the country. For more information and a list of all sites, go to www.greatamericanboatsale.com.

About Bass Pro Shops

Headquartered in Springfield, Missouri, Bass Pro Shops, also an international catalog and internet retailer, currently has 49 retail locations in 26 states and Canada. In addition, Bass Pro Shops, also provides products and services for thousands of independent dealers world wide through its subsidiary company, American Rod & Gun. Bass Pro Shops gift cards can be purchased at over 10,000 retail outlets across America. For more information regarding Bass Pro Shops store locations, products or special events, please visit www.basspro.com. To request a free catalog call 1-800-BASS PRO.

About MarineMax

Headquartered in Clearwater, Florida, MarineMax is the nation's largest recreational boat and yacht retailer. Focused on premium brands, such as Sea Ray, Boston Whaler, Meridian, Hatteras, Azimut Yachts, Grady White, and the Ferretti Group including: Ferretti Yachts, Pershing, Riva, Mochi Craft and Bertram, the Company sells new and used recreational boats and related marine products and provides yacht brokerage services. The Company currently operates 88 retail locations in Alabama, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Maryland, Minnesota, Missouri, Nevada, New Jersey, New York, North Carolina, Ohio, Oklahoma, South Carolina, Tennessee, Texas and Utah. MarineMax is a New York Stock Exchange-listed company.

COPYRIGHT 2008 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning

 

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